Direct Sales Manager

Bauer Media Outdoor; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading media company in London seeks a Direct Sales Manager to lead a team in selling Out of Home advertising solutions. Responsibilities include setting KPIs, identifying new business opportunities, and ensuring pitches align with client needs. Applicants should have proven field sales experience, strong leadership skills, and a track record of delivering results in a fast-paced environment. The role offers a competitive salary plus benefits and a hybrid work setup.

Benefits

Salary DOE + Incentive

Car Allowance

25 paid holiday days

Flexible working

Company Pension Scheme

Healthcare Cash Plan

Life Insurance

Cycle to work scheme

Travel/season ticket loans

Charity volunteer days

Qualifications

• Media sales experience is beneficial.
• Ability to thrive in a fast-paced environment.
• Comfortable using social media for market insights.

Responsibilities

• Lead and inspire a team of Direct Sales Consultants.
• Develop regional sales and business plans.
• Ensure alignment of pitches with client objectives.

Skills

Proven field sales experience

Inspirational leadership

Strong communication skills

Creative problem-solving

Tools

Salesforce

MS Office

Job description

We are open to candidates based in London or surrounding areas.
Bauer Media Outdoor is one of the leading Out of Home media owners, with more than 33,000 advertising sites in our portfolio. Our talented team of over 600 people work in 14 locations across the country, creating and delivering some of the most memorable advertising campaigns in the UK.

At Bauer Media Outdoor we are at the forefront of the change in our industry, making innovative use of technology and realising the potential of Out of Home media.

About the Role

This is an exceptional and high-impact opportunity to shape the growth of the Direct Sales function at Bauer Media Outdoor. As Direct Sales Manager, you will lead a team of talented sales consultants responsible for selling Out of Home (OOH) advertising solutions to a broad mix of clients. Your team will focus primarily on medium to large regional businesses with varied and often complex needs, giving you significant scope to influence revenue growth and market presence.

What You’ll Be Doing

Team Leadership

• Lead, manage, and inspire a team of six Direct Sales Consultants focused on selling OOH advertising to small and medium-sized businesses.
• Set clear KPIs and revenue targets, proactively monitoring performance and driving accountability.
• Support the team in identifying and developing new business opportunities, collaborating with Bauer Media Outdoor’s marketing teams and building strong regional market insight.
• Champion high-quality, insight-driven pitches, fostering collaboration across the business.
• Provide hands‑on coaching, mentoring, and day‑to‑day guidance to strengthen sales capability and confidence.
• Maintain expert knowledge of Bauer Media Outdoor formats and propositions, ensuring the same high standards within your team.
• Build strong relationships with other Sales Managers, Sales Operations, and cross‑functional teams to share best practice and ensure seamless communication.

Sales Performance

• Develop and manage detailed regional sales and business plans to guide prospecting, structure sales activity, and produce accurate revenue forecasting.
• Identify development needs across the team and provide coaching to ensure KPIs and targets are exceeded.
• Equip the team with the tools, skills, and confidence to deliver compelling, insight‑led sales narratives that influence client media decisions.

Customer Engagement

• Ensure all pitches and proposals align clearly with client objectives and showcase tailored, high‑impact solutions.
• Champion the team’s value proposition, helping consultants articulate why Bauer Media Outdoor is a relevant, effective, and convenient partner for advertisers.
• Oversee accurate and comprehensive activity logging, pipeline management, and account information within Salesforce.

Skills & Experience

• Proven field sales and new business experience, ideally with a strong regional focus.
• Media sales experience (e.g., print, radio) is beneficial but not essential.
• Demonstrated success in creating and unlocking new markets while growing value from existing customers.
• Inspirational, motivating leader with a strong track record in coaching and developing high‑performing teams.
• Strong, empathetic communicator and confident presenter.
• Resilient and adaptable, able to thrive in a fast‑paced, evolving marketplace.
• Highly organised, with strong account management and data articulation skills.
• Creative problem solver with the ability to develop solutions to complex challenges.
• Comfortable using MS Office and CRM tools.
• Confident using social media to gather and interpret regional market insight.

What is it for you?

• Salary DOE + Incentive
• Car Allowance
• Enjoy 25 paid holiday days, including those needed bank holidays!
• Flexible working and a hybrid setup that gives you the freedom to have your work‑life balance!
• Company Pension Scheme contribution of up to 8%.
• Stay healthy with our Healthcare Cash Plan
• Life Insurance and group income protection scheme
• Cycle to work scheme
• Enjoy travel/season ticket loans and exclusive discounts from hundreds of retailers
• Make a difference with our charity volunteer days.

At Bauer Media Outdoor we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you're interested in joining us to shape the future of out‑of‑home media, we'd love to hear from you.

If you require any further assistance, please do not hesitate to get in contact – [e-mail]