Direct Marketing Manager

Blood Cancer UK; Greater London; Hybrid; GBP 42,000 - 46,000; Full time

Job summary

A leading charity organization in London is seeking a Direct Marketing Manager. In this role, you will lead and manage innovative direct marketing campaigns aimed at growing supporter engagement and maximizing income. The ideal candidate should have proven experience in delivering successful campaigns, excellent project management skills, and a strong understanding of digital fundraising. This position offers hybrid working with an emphasis on inclusive practices and team collaboration.

Qualifications

• Strong understanding of direct marketing principles, particularly digital acquisition.
• Knowledge of data-driven fundraising and audience insight approaches.
• Experience in delivering successful direct marketing campaigns.

Responsibilities

• Lead and manage direct marketing campaigns to acquire and retain supporters.
• Develop new fundraising products using innovative approaches.
• Own budget management and reporting for campaigns.

Skills

Campaign planning

Analytical skills

Communication

Project management

Job description

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Direct Marketing Manager

Application Deadline: 19 February 2026

Department: Engagement

Employment Type: Permanent

Location: London/Hybrid

Compensation: GBP 42,000 - GBP 46,000 / year

Description

We're the UK's specialist blood cancer charity and our vision is clear: we're here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

Blood Cancer UK is looking for a Direct Marketing Manager to deliver innovative, insight-led direct marketing campaigns that grow supporter engagement and maximize income. This is an exciting opportunity to join a collaborative, high-performing team and help shape digital fundraising products and campaigns that make a real difference to people affected by blood cancer.

Based in London with hybrid working options (2-4 days per month in the office may increase dependent on business needs) this role offers hands-on campaign delivery, opportunities to develop new fundraising products, and the chance to contribute to strategic digital acquisition. If you enjoy using data to drive decisions, experimenting with new approaches, and delivering campaigns that really engage supporters, we'd love to hear from you.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

Key Responsibilities

1. Lead and manage direct marketing campaigns
Plan, develop and deliver multi-channel direct marketing campaigns (primarily digital) to acquire and retain supporters, ensuring activity meets income and ROI targets and strengthens brand engagement.

2. Develop new fundraising products
Design and test new products and propositions using insight-led and innovative approaches to diversify income streams and attract new audiences.

3. Drive strategic planning and financial performance
Own budget management, forecasting and reporting for allocated campaigns and products, ensuring plans are financially robust and support the wider Mass Marketing strategy.

4. Integrate digital fundraising across campaigns
Collaborate with the Digital Marketing team to embed digital fundraising across all campaigns, ensuring cohesive supporter journeys and consistent messaging.

5. Deliver insight and performance reporting
Produce, analyse and circulate performance reports for all Direct Marketing activities to inform strategic decision-making and continuous improvement.

6. Contribute to team and organisational learning
Share knowledge and expertise across the Mass Marketing team and wider organisation to foster innovation and best practice in digital acquisition and supporter engagement.

7. Uphold organisational values and collaborative working
Champion Blood Cancer UK's mission and values by working inclusively and collaboratively with internal teams, agencies and external partners to achieve shared outcomes.

Skills, Knowledge and Expertise

Knowledge

• Strong understanding of direct marketing principles, particularly digital acquisition across platforms such as Meta and Google PPC.
• Knowledge of data‑driven fundraising and audience insight approaches.
• Awareness of emerging digital fundraising trends and their application within the charity sector.

Skills

• Excellent campaign planning and project management skills, with the ability to manage multiple priorities to tight deadlines.
• Strong analytical and numerical skills with the ability to interpret performance data and translate into actionable insight.
• Confident communicator, able to influence colleagues and agencies to achieve agreed objectives.

Experience

• Proven experience in delivering successful direct marketing campaigns, ideally with a strong digital focus.
• Experience developing and launching new fundraising or commercial products.