Direct Marketing Executive - Nottingham

Adria Solutions Ltd.; Nottingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

Adria Solutions Ltd. in Nottingham is seeking a Direct Marketing Executive to join our growing marketing team. This hands-on role focuses on direct customer communications and campaign delivery across email, direct mail, leaflets and other offline channels.

You will plan, coordinate and deliver targeted campaigns, work with CRM data to segment audiences and report on performance, with a strong emphasis on measurable results.

Qualifications

• Experience in direct marketing campaigns.
• Knowledge of email marketing and CRM/databases.
• Ability to plan and execute multi-channel campaigns.
• Strong analytical skills to measure ROI.

Responsibilities

• Plan and deliver targeted direct marketing campaigns.
• Create and coordinate email marketing campaigns.
• Manage leaflet, brochure and direct mail campaigns.
• Develop targeted customer communications.
• Segment audiences using CRM databases.
• Coordinate campaign artwork, print and distribution.
• Manage campaign schedules and ensure timely delivery.
• Monitor campaign performance and produce reports.
• Analyse response rates, engagement and ROI.
• Test different messaging, audiences and approaches.
• Maintain accurate customer and marketing data.
• Collaborate with internal teams on campaign requirements.
• Support wider marketing team with planning and execution.

Skills

Direct marketing

Email marketing

CRM/database marketing

Campaign planning and execution

Marketing reporting and analysis

Tools

CRM systems

Email marketing platforms

Job description

Direct Marketing Executive - Nottingham

Our client is looking for a Direct Marketing Executive to join their growing marketing function in Nottingham.

This is a hands‑on marketing role focused on direct customer communications and campaign delivery, rather than social media or content creation.

You'll be responsible for planning, coordinating and delivering targeted marketing campaigns across channels including email, direct mail, leaflets and other offline marketing activity, helping to drive customer engagement and generate new business.

The Role

You'll take ownership of a range of direct marketing campaigns from initial planning through to delivery and analysis.

Key responsibilities will include:

• Planning and delivering targeted direct marketing campaigns
• Creating and coordinating email marketing campaigns
• Managing leaflet, brochure and direct mail campaigns
• Developing targeted customer communications
• Working with customer databases and CRM systems to segment audiences
• Coordinating campaign artwork, print and distribution
• Managing campaign schedules and ensuring activity is delivered on time
• Monitoring campaign performance and producing reports
• Analysing response rates, engagement and ROI
• Testing different messaging, audiences and campaign approaches
• Maintaining accurate customer and marketing data
• Working closely with internal teams to understand campaign requirements
• Supporting the wider marketing team with campaign planning and execution

About You

We're looking for a practical, commercially minded marketer who enjoys getting campaigns delivered and seeing measurable results.

You'll ideally have experience in:

• Direct marketing
• Email marketing
• Customer communications
• CRM/database marketing
• Direct mail or leaflet campaigns
• Campaign planning and execution
• Marketing reporting and analysis

Experience using CRM and email marketing platforms would be advantageous.

You don't need to be a social media specialist – in fact, this role is specifically focused on direct marketing and customer engagement rather than social media management.

The Person

We're looking for someone who is:

• Organised and highly detail-focused
• Commercially aware
• Confident managing campaigns from start to finish
• Comfortable working with data and customer databases
• A strong written communicator
• Creative when developing campaign messaging and ideas
• Analytical and interested in measuring campaign performance
• Proactive and able to manage multiple campaigns simultaneously
• Comfortable working independently while collaborating with the wider team

Direct Marketing Executive - Nottingham