Direct Marketing Executive

Prostate Cancer UK; Camden Town; On-site; GBP 28,000 - 35,000; Full time

Job summary

A leading health charity in the UK seeks a Direct Marketing Executive to join their Individual Giving Team. The role involves developing campaigns to engage mid-value donors, managing budgets, and building relationships. Ideal candidates will have strong communication skills and experience in fundraising. A competitive salary package and supportive environment are offered.

Benefits

Generous leave entitlements

Development days for training

Enhanced pension scheme

Health Cash Plan

Discounted gym membership

Qualifications

• Excellent knowledge and experience of working in a direct marketing/fundraising environment.
• Strong communication skills, both verbally and in writing, across a range of channels.
• Experience of managing expenditure budgets.

Responsibilities

• Manage direct marketing campaigns to engage mid-value donors.
• Deliver timely, targeted communications to the audience.
• Review KPIs and make evidence-based decisions for program growth.

Skills

Direct marketing experience

Strong communication skills

Budget management

Project management

Relationship building

Job description

We have an exciting opportunity for a motivated Fundraising professional to join our Individual Giving Team, focussing on our mid value programme and assisting with the production and development of campaigns aimed specifically for this audience.

Direct Marketing plays an important role in the organisation's fundraising and overall corporate strategy, and we have seen a fantastic growth in our mid-value programme to date. We’re looking for a confident and proactive fundraiser to take responsibility for the delivery and development of this audience and further shape the programme.

As a Direct Marketing Executive, you’ll use a range of channel content to reach and meet the needs of your audience and tailor your approach based on audience insight.

You’ll deliver timely, targeted, relevant communications to warm mid value audience, to engage them wider with the work of Prostate Cancer UK with the overall aim to increase their life-time value.

With internal and external stakeholders, you’ll project manage direct marketing campaigns in the form of seasonal appeals, email updates, and occasional stewardship events. You’ll consistently review KPIs and make evidence-based choices to help assist with growing the programme and delivering our overall financial target.

We’re looking for a Direct Marketing Executive who has excellent knowledge and experience of working in a fundraising environment; you’ll also be able to demonstrate your knowledge and/or experience of stewarding donors by understanding the importance of meeting their needs.

You’ll possess first class communication skills; a strong team ethic and you will be at ease working with key internal and external stakeholders at all levels. The ability to manage expenditure budgets and projects is also essential, along with proven knowledge of data protection and sector compliance. Knowledge of direct marketing and fundraising law would be advantageous as well as philanthropy experience.

• Excellent knowledge and experience of working in a direct marketing/fundraising environment
• Confident building relationships with supporters face to face and on the phone
• Strong communication skills, both verbally and in writing, across a range of channels
• Able to develop relationships and work with internal and external stakeholders of all levels
• Experience of managing expenditure budgets
• Experience of project planning and implementing marketing plans
• Experience of working with and managing external agencies and suppliers
• Prioritising and decision-making skills, working to tight deadlines with changing priorities

Prostate Cancer UK is the largest men’s health charity in the UK. We have a simple ambition – to stop prostate cancer damaging lives. We invest millions in research to revolutionise testing, treatment and care. We’re blazing a trail to a screening programme that could save thousands of lives with regular, accurate tests for all men at risk. And we work tirelessly to spread the word about risk and offer specialist support to people living with the disease.

Work with us and you’ll see your efforts pay off as we give men and their families the power to navigate prostate cancer.

What we offer

Join our team and be part of an award-winning charity. We’ll support you to develop your skills and expertise.

We offer a competitive benefits package, including:

• Generous leave entitlements that increase with service
• One ‘development day’ a month to use for training or personal development
• Enhanced contributory pension scheme
• Life insurance and group income protection
• Health Cash PlanLife and wellbeing advice and support via our Employee Assistance Programme
• Discounted gym membership and high street shopping discounts
• Loans for season tickets or cycles

This role is in salary Band 2B. We will appoint at a salary between £28,000 – £34,500 per year. We aim to pay the median salary for the sector and after 12 months’ successful service all colleagues are moved to the midpoint of the pay band. Those appointed below the midpoint will have their salary increased at that time. The midpoint salary for this role is £32,900.

We operate national salaries that account for our contractual base being our London office. We also pay a working from home allowance at the HMRC tax free rate of £312 per year.

We are committed to paying at least the London Living Wage for all roles.

Our commitment to equity, diversity and inclusion

At Prostate Cancer UK we’re committed to righting health inequalities across the UK, starting with those faced by Black men. This includes ground-breaking research into Black men’s risk and working with communities directly to overcome barriers to the diagnosis and treatment of prostate cancer. To make this happen, we’re dedicated to being an inclusive, proactive organisation, as we strive to be Allies to Black communities. We’ll achieve this by advocating and working alongside those communities to promote change. We’re also working to be Allies to each other, not only protected groups. In 2024, we launched our New Allyship Training Programme. All colleagues at Prostate Cancer UK will be trained to act and identify as an Ally.

We’ve also signed the Business in the Communities Race at Work Charter, as a dedication to our Black health equity work and wider EDI priorities. As a signatory, we’re responsible and accountable for driving positive change.

Our people networks

• Pride – a safe space where LGBTQ+ colleagues – and our allies – can share their diverse lived experiences, celebrate LGBTQ+ culture and history, and create new ideas about how our organisation can be more inclusive and representative of LGBTQ+ people.
• Mind & Body – here to increase awareness, promote wellbeing and support colleagues affected by neurodiversity, mental health problems, disability and long-term illness.
• Culture Club – here to increase awareness and celebrate the different cultures and beliefs that we have in the organisation, so that we all have our cultures felt and feel welcomed.