Direct Marketing Executive

Concern Worldwide (UK); Belfast; Hybrid; GBP 30,000 - 34,000; Full time

Job summary

An international humanitarian organization is seeking a Direct Marketing Executive in Belfast to manage and deliver high-quality direct marketing campaigns. This role involves working with various suppliers and internal teams to enhance engagement and drive income. Candidates should possess strong communication skills, project management experience, and familiarity with direct marketing channels. The position offers a hybrid working model and a salary between £30,075 and £33,416 annually.

Benefits

25 days annual leave

Flexible hours

Cycle scheme

Access to Employee Assistance Programme (EAP)

Stakeholder pension

Qualifications

• Experience in using direct marketing channels.
• Ability to deliver effective campaigns with external suppliers.
• Strong organization skills with diverse workload management.
• Demonstrated ability to build working relationships.

Responsibilities

• Manage cash appeals and newsletters.
• Oversee campaign management and performance evaluation.
• Collaborate with agencies for campaign delivery.
• Ensure compliance with regulations and standards.

Skills

Direct marketing knowledge

Project management

Analytical skills

Excellent communication

Strong IT skills

Experience in charity sector

Customer service/donor care

Tools

CRM systems

Excel

Word

Job description

Concern Worldwide (UK) is looking for a Direct Marketing Executive - Cash and Alternative Gifts to join the team on a permanent basis.About us:We are an international humanitarian organisation that strives for a world free from poverty, fear and oppression. We deliver life-saving and life-changing interventions to the world's poorest and most vulnerable people. From rapid emergency response to innovative development programming, we go to the hardest to reach places to make sure that no-one is left behind. With almost 4,500 staff of more than 50 nationalities, Concern operates in 25 of the world’s poorest countries, helping people to achieve major and long-lasting improvements in their lives.About the role:The Direct Marketing Executive will play a key role in delivering high-quality direct marketing campaigns that drive income and engagement from individual supporters. Focusing on cash appeals and alternative gifts, this role will manage the planning, delivery, and evaluation of multi-channel campaigns that inspire supporters to give, strengthen loyalty, and maximise return on investment.

Responsibilities

• Assist with Supporter Development activity, managing cash appeals, newsletters and our Gifts trading product.
• Partner with our creative agency, print and postage suppliers, digital team and inhouse data analysts. Work closely with external agencies and suppliers to ensure campaigns are delivered on time, within budget, and to brand and compliance standards
• Full end-to-end campaign management including briefing agencies, sourcing material, managing data selections, developing artwork, organising fulfilment, campaign analysis and reporting, managing costs and invoice processing.
• Review direct marketing campaigns and ensure that information is used to maximise income for future campaigns. Coordinate segmentation, targeting and personalisation strategies with the Data and Insight team to improve response and retention.
• Oversee copywriting, artwork, and proofing processes to ensure accuracy and effectiveness. Support the continuous improvement of cash and alternative gift programmes through testing, innovation, and supporter feedback.
• Support the Senior Direct Marketing Executive in managing campaign budgets, ensuring value for money and accurate financial reconciliation.
• Ensure all activity complies with fundraising regulations, GDPR, and organisational ethical standards.
• Work with the Individual Giving Team to implement the Emergency Fundraising Strategy and play a key part in Concern’s emergency fundraising response.
• Develop a deep understanding of Concern so that you can communicate the key messages effectively to both new and existing supporters.

Skills and Qualifications

• Knowledge of using direct marketing channels such as mail and email.
• Strong planning and project management skills.
• Experience of working successfully with external suppliers or internal stakeholders to deliver direct marketing campaigns.
• Demonstrable analytical skills and highly numerate.
• Experience of using a database.
• Excellent communication, interpersonal and negotiation skills.
• Excellent written skills including experience of writing and editing emails
• Demonstrable organisation skills and experience of managing a varied workload.
• Ability to build effective relationships with internal stakeholders and external agencies.
• A collaborative, proactive, and solution-focused approach.
• Strong IT skills including Excel and Word.
• Demonstrates ability to work in an agile manner and adapt to changes quickly.
• Shows strong initiative; ability to bring in new, creative ideas.
• Experience in the charity sector or individual giving fundraising.
• Knowledge of online marketing.
• Ability to work on own initiative.
• Good understanding of delivering excellent customer service/donor care.
• Familiarity with CRM systems and data segmentation tools

Further Information

Job Location: Belfast (Hybrid)Concern operates a hybrid mode, staff are expected to come into their base office once per week or the monthly equivalent i.e. 4 times per month. Staff are also able to flex their start and finish times between the hours of 7am to 7pm daily.Benefits25 days’ annual leave, pro-rated for part-time employees.Office closure between Christmas Day and New Year’s DayFlexible hours and hybrid workingAnnual leave purchase schemeEnhanced parental leave payStakeholder pensionSeason ticket loanCycle schemeLife assuranceAccess to Employee Assistance Programme (EAP)Details of our benefits could be found on our website:https://www.concern.org.uk/working-concern-worldwide-ukEquality, Diversity, and Inclusion:Concern Worldwide encourages all qualified candidates, irrespective of gender, ethnicity and origin, disability, political beliefs, religious beliefs, sexual orientation, or socio-economic status to apply to become a part of the organisation. Concern is against all forms of discrimination and unequal power relations, and is committed to promoting equality.HOW TO APPLYTo apply for this post, please upload your CV and cover letter on the Concern website explaining how you meet the essential and desirable criteria for the position by 9th November 2025.Your cover letter will be scored against each of the listed requirements listed in the job description. To give yourself the best chance of being shortlisted, please copy each criterion into your cover letter and explain under each one how your experience, skills, or achievements demonstrate your suitability. Use clear and specific examples to support your statements.Concern will shortlist only those candidates who clearly demonstrate that they meet all essential criteria. If a high number of applicants meet the minimum requirements, we will assess and score candidates against the desirable criteria to determine who will be invited to interview. It is therefore important that your application provides detailed evidence of how you meet the role requirements.All candidates who are short-listed for an interview will be notified via email.Candidates must be legally entitled to work in the UK at the time of application.Conditions of Appointment:Pay band: GB4Belfast: £30,075 - £33,416, based on full time hours (35 hours per week)The successful post holder will be required to complete a criminal records self-declaration form and a Basic AccessNI check.Having a criminal record will not necessarily debar you from working with Concern Worldwide. This will depend on the nature of the position, together with the circumstances and background of your offences.

Area: Derry or Londonderry
Closing date: 06 Nov 2025

Area: All of Northern Ireland
Closing date: 07 Nov 2025