Direct Channels Fundraiser

World Animal Protection; York and North Yorkshire; Hybrid; GBP 35,000 - 38,000; Full time

Benefits offered by this job

Annual leave 24 days

Pension scheme

Flexible working

Life Assurance

Volunteer Leave

Job summary

World Animal Protection is seeking a Direct Channels Fundraiser to deliver high-quality fundraising activity across the UK, coordinating direct mail appeals, telemarketing campaigns and other direct fundraising efforts. You will work within Growth & Engagement to ensure compliant, engaging experiences for supporters.

You will manage suppliers, coordinate campaign production and monitor performance to drive improvements in fundraising outcomes.

Qualifications

• Significant experience delivering direct fundraising campaigns (mail, telemarketing, or similar).
• Strong understanding of fundraising operations: planning, production, fulfilment, response handling and supplier management.
• Experience managing relationships with fulfilment houses, mailing providers, and agencies.
• Knowledge of UK fundraising legislation, regulation and industry codes.

Responsibilities

• Deliver direct fundraising activity across the UK market in line with priorities.
• Plan and implement direct mail appeals and telemarketing campaigns.
• Provide local fundraising expertise for UK adaptation of products.
• Manage relationships with suppliers and external partners.

Skills

Direct fundraising campaigns

Fundraising operations

Supplier management

Campaign planning

Stakeholder management

Tools

CRM systems

Job description

Direct Channels Fundraiser

Application Deadline: 9 November 2026

Department: Growth & Engagement (inc. Marketing & Communications)

Employment Type: Permanent

Location: International - UK

Reporting To: Direct Channels Lead

Compensation: £34,762 - £37,742 / year

Description

Join us in creating a better world for animals

At World Animal Protection, we rely on the generosity and commitment of supporters to help create lasting change for animals around the world. We are looking for a Direct Channels Fundraiser to deliver high-quality fundraising activity across the UK market, helping ensure supporters have meaningful opportunities to engage with and support our work.

Working within our Growth & Engagement team, you will be the operational fundraising specialist for the UK, delivering direct mail appeals, telemarketing campaigns and other direct fundraising activities. You will work closely with colleagues across fundraising, product development, supporter journeys, legal and governance functions, while managing relationships with external suppliers and agencies to ensure fundraising activity is delivered effectively, compliantly and to a high standard.

This is an exciting opportunity for an experienced fundraising professional who enjoys campaign delivery, supplier management and ensuring supporters receive a high-quality and engaging experience.

What you will be doing

• Delivering direct fundraising activity across the UK market in line with organisational priorities and objectives.
• Planning and implementing direct mail appeals, telemarketing campaigns and other locally delivered fundraising activities.
• Providing local fundraising expertise to support the effective adaptation and delivery of fundraising products within the UK.
• Managing relationships with fulfilment houses, mailing providers, telemarketing agencies and other operational suppliers.
• Coordinating campaign production, print, mailing, fulfilment and supporter response handling activities.
• Monitoring supplier performance and campaign delivery, identifying issues and implementing practical solutions to maintain quality standards.
• Working with Governance & Legal Services to ensure fundraising activity complies with relevant legislation, regulations, industry codes and organisational policies.
• Using market insight, campaign results and operational data to identify opportunities to improve future fundraising performance.
• Building strong relationships with colleagues across markets and functions to support effective fundraising delivery and continuous improvement.

What we are looking for

We would love to hear from you if you bring:

• Significant experience delivering direct fundraising campaigns, including direct mail, telemarketing or similar fundraising activities.
• A strong understanding of fundraising operations, including campaign planning, production, fulfilment, supporter response handling and supplier management.
• Experience managing relationships with fulfilment houses, mailing providers, telemarketing agencies or other external suppliers.
• Knowledge of fundraising legislation, regulation and industry codes relevant to the UK market.
• The ability to translate fundraising priorities into effective operational delivery and supporter-facing activity.
• Strong stakeholder management and relationship-building skills, working effectively with colleagues, suppliers and external partners.
• The ability to identify operational issues, recommend practical improvements and contribute to continuous improvement.
• Excellent organisational and project-management skills, with the ability to manage multiple campaigns and priorities simultaneously.

Experience working in fundraising, marketing or not-for-profit organisations, and familiarity with CRM systems or fundraising campaign management processes, would be an advantage but is not essential.

Benefits

Benefits:

• All staff are entitled to 24 days of annual leave per calendar year (from January 1 to December 31). In addition, there are 2 Global Wellbeing midyear closure days and 3 additional days to be taken at the end of the calendar year, as determined by World Animal Protection. For part-time staff, holiday entitlement is prorated accordingly
• An increase to annual leave through length of service - 1 additional days leave after each years' service up to max 5 days.
• Opportunity to flex public holidays to an alternate day that better suits an employee and their beliefs.
• A range of 'Inclusivity Benefits': to aid belonging and inclusion at work, and to give our employees support in the moments they most need it:
  • Bereavement/Compassionate Leave (10days)
  • Carers/Dependent Leave (3 days)
  • Disability Leave (10 days)
  • Menstrual and Menopause Leave (12 days)
  • Pregnancy Loss Leave (10 days)
  • Fertility Treatment Leave (5 days per cycle, up to max 3 cycles)
  • Gender Aff... Medical Leave (20 days)
  • Companion animal bereavement Leave (2 days)
  • Pawternity' leave (2 days)
• World Animal Protection have a generous Pension Scheme - World Animal Protection contribute 6% and the employee must contribute a minimum of 4%.
• Employees are entitled to 2 days Volunteer Leave (pro-rata) a year to volunteer for a cause that matters to them
• Full time staff work 35 hours per week Monday to Friday. Actual working hours are flexible however as a global organisation working hours would need to fit with the requirements of the role. In most circumstances, employees can start between 8am and 10 am and finish between 4pm and 6pm however there may be occasions for the need to work outside these hours.
• All World Animal Protection employees receive Life Assurance. Under the Death in Service benefit scheme the employee will receive 3 x annual salary to go to their nominated beneficiary (only applicable if you are in the pension scheme)
• We offer excellent Family Friendly Policies - enhanced Gender-Neutral Parental Leave for new parents
• Flexible working options including compressed hours
• Interest-free season ticket loans are available to all staff after 6 months service, the cost of which is deducted from your salary over the course of the year.
• Cycle to work scheme, a tax-free way to purchase your bike, the cost of which is deducted from your salary over the course of a year.
• We offer a free and confidential Employee Assistance Programme (EAP) from an independent provider of employee support services. The EAP is available 24 hours a day, 7 days a week and is accessible by telephone, email or online and is available in many languages. The service is there to help with a wide range of work, family and personal issues.
• We cover the cost of an annual eye test.
• Where job vacancies occur, we encourage internal applications, we have a good track record of offering existing staff promotions.
• We are committed to ensuring our employees have the appropriate qualifications and skills to fulfil their job role and progress their careers. World Animal Protection invests in employee’s development by offering opportunities to undertake studying for relevant qualifications paying professional membership fees and agreeing suitable study leave.