Direct Ad Sales Manager

Muzz; Greater London; Hybrid; GBP 45,000 - 90,000; Full time

Benefits offered by this job

Equity stake

33 days holiday

Learning day per month

International travel

London-based team

Job summary

Muzz, London-based, is seeking its first dedicated direct ad sales lead to build the business selling to brands and agencies.

This full-time role, reporting to the CEO, requires you to own the pipeline, close deals, and manage campaigns from inception to payment. Hybrid working (3 days in office) or remote UK options are available, targeting a growing Muslim audience with native ad formats.

Qualifications

• 3+ years selling digital or mobile advertising directly to brands and agencies.
• Record of closing new business yourself, not only managing existing accounts.
• Fluency in CPM pricing, impression guarantees, insertion orders, targeting and campaign reporting.
• Comfort building your own pipeline, process and collateral from scratch.
• Sound judgement on brand safety and willingness to walk away from a deal.
• Strong written and spoken English, and confidence with senior marketers.

Responsibilities

• Own direct ad revenue end to end: find advertisers, close them, get campaigns live, and maintain ongoing spend.
• Build a pipeline of brands and agencies targeting Muslim audiences in the UK and beyond.
• Qualify and follow up inbound leads from muzz.com/advertise.
• Pitch reach globally by major markets and sell native placements by country.
• Negotiate deals on budget and CPM, with guaranteed impressions and timelines.
• Own every deal through to cash: insertion orders, invoicing and payments.

Skills

Digital advertising

Direct sales

Pipeline development

Negotiation

English fluency

Brand safety judgment

Job description

Aldgate, London, Hybrid (3 Days in office) or Remote UK

Full-time

Muzz is the world’s largest Muslim marriage and dating app, reaching around 20 million Muslims globally, with a large UK user base. We are now selling ad space directly to brands that want to reach that audience, and we need our first dedicated person to build that business.

• Why direct: businesses have been asking to reach our audience directly. Selling direct gives us tighter brand safety than programmatic, and less dependence on large ad platforms.
• Where we are: our launch advertising partners are live, and inbound interest comes through muzz.com/advertise .
• The product: a native ad as a swipe card in the app’s Discover and Explore screens. Targeting is by country today, with gender and age targeting on the roadmap. Programmatic ads continue to run alongside.
• The stack: we are building our own direct ad server and a self-serve advertiser portal.

You will report directly to the CEO and own direct ad revenue end to end: find advertisers, close them, get their campaigns live, and keep them coming back. This is a first hire, so you will also shape how we sell.

This is a quota-carrying, hands-on role. There is no sales ops team, so you will run your own pipeline, contracts, invoicing and reporting.

• Build a pipeline of brands and agencies that want to reach Muslim audiences: modest fashion, halal food, Islamic finance, travel and Hajj/Umrah, charities, education, telecoms and FMCG.
• Qualify and follow up inbound leads from muzz.com/advertise.
• Pitch our reach globally and by major market, and sell native placements targeted by country (with gender and age to follow).
• Negotiate deals on agreed budget and CPM, with guaranteed impressions over a set country and timeline.
• Own every deal through to cash: insertion orders under Muzz Ltd, invoicing and payment collection.

Protect the brand

• Run every prospect through our advertiser screening before a deal is agreed. Criteria include no links to organised crime, no links to Israel or the IDF, no association with Islamophobia, no dating or dating-adjacent businesses, and good character overall.
• For agencies, make sure screening covers the end advertiser, not just the agency.
• Review creative with the team before it goes live.

Deliver and grow accounts

• Collect creative and targeting, and get campaigns live in our ad server.
• Track delivery against the guaranteed impressions, and manage extensions where a campaign under-delivers.
• Send campaign reports, run reviews, and turn first campaigns into repeat and larger bookings.
• Be the advertiser’s single point of contact.

Shape the product

• Feed advertiser needs into the direct ad server and self-serve portal roadmap: formats, targeting, reporting and payments.
• Maintain and improve our rate card and media kit, and build case studies.
• Set up and own the CRM and pipeline reporting.

What we're looking for

Must have

• 3+ years selling digital or mobile advertising directly to brands and agencies, as an AE, partnerships or media sales lead.
• A record of closing new business yourself, not only managing existing accounts.
• Fluency in CPM pricing, impression guarantees, insertion orders, targeting and campaign reporting.
• Comfort being first: building your own pipeline, process and collateral from scratch.
• Sound judgement on brand safety, and willingness to walk away from a deal that does not fit.
• Strong written and spoken English, and confidence with senior marketers.

Nice to have

• Existing relationships with brands or agencies targeting Muslim consumers in the UK, Gulf, Southeast Asia or North America.
• Experience at a consumer app, publisher or retail media network launching direct sales.
• Understanding of native ad formats, ad servers and self-serve ad platforms.
• Knowledge of UK advertising rules (ASA, CAP code) and charity fundraising advertising.
• Arabic, Urdu, Malay, Bahasa Indonesia or Turkish.

Hiring process

• Intro call with the CEO.
• Exercise: how you would go after our market. Which advertiser segments and markets you would target first, the first brands and agencies you would approach, and your plan for the first 90 days.
• Interview with the CEO and CTO, including a walkthrough of your exercise.
• Offer.

Why join Muzz?

We’re a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London . Join our fast growing team and work on an amazing product that’s changing the world.

A great product

We’re the leading app in this space with over 20 million members worldwide and counting!

From dental check-ups to specialist cancer care, plus a GP in your pocket and a nurse on the line 24/7. Your health is in good hands.

A diverse team

We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!

Meaningful equity

We’re all working together to succeed and everyone on the team gets a slice of the pie.

A day off per month to learn

We value curiosity, that's why the last Friday of every month is set aside for you to learn and develop.

International travel

We fly the whole team to somewhere amazing twice a year to connect and have fun.

Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?

Generous Holiday / PTO

All full-time members get at least 33 days of holiday, regardless of where they live.

Our hiring process

We pride ourselves on making fast hiring decisions.

Step 1.

Step 2.

An initial video call.

Step 3.

Complete a technical exercise.

Step 4.

Interview (in person or remote)

Step 5.

Receive an offer!