Digital Website Optimisation Specialist UK

Foresters Financial UK; Bromley; Hybrid; GBP 31,500 - 38,500; Full time

Benefits offered by this job

Salary up to £35k

7% bonus

25 days leave

Life assurance

Pension matching

Charity day

Wellbeing programme

Cycle to work

Job summary

Foresters Financial UK is seeking aWebsite Content & Digital Marketing Coordinator to manage and improve our UK website. You’ll blend creativity with data-driven decisions across content management, analytics, SEO, and campaigns.

This hands-on role offers collaboration opportunities, hybrid working, and development of digital marketing expertise in website management, content optimisation, analytics, and emerging trends.

Qualifications

• Experience updating website content within a CMS.
• Basic knowledge of HTML and CSS for minor changes.
• Experience using Google Analytics or similar analytics tools.
• Understanding of SEO principles and best practices.
• Ability to interpret data and identify practical improvements.
• Strong organisational skills and attention to detail.
• Effective communication and collaboration skills.

Responsibilities

• Manage day-to-day website updates and ensure content is accurate and aligned with priorities.
• Build and edit web pages within Sitecore CMS.
• Support improvements to navigation, content structure and user journeys.
• Troubleshoot routine website issues and collaborate with developers.
• Upload and manage content for campaigns and product updates.
• Create and optimise landing pages for marketing activity.
• Ensure content follows SEO best practices and brand guidelines.
• Collaborate with internal teams to implement website updates.
• Monitor performance with Google Analytics and track key metrics.
• Assist tagging and tracking via Google Tag Manager.
• Support performance reporting across the website and online portal.

Skills

CMS updates

HTML & CSS basics

Google Analytics

SEO principles

Data interpretation

Organization

Communication

Tools

Sitecore CMS

Google Analytics (GA)

Google Tag Manager

Job description

Foresters Financial UK is seeking aWebsite Content & Digital Marketing Coordinator to manage and improve our UK website. You’ll blend creativity with data-driven decisions across content management, analytics, SEO, and campaigns.

This hands-on role offers collaboration opportunities, hybrid working, and development of digital marketing expertise in website management, content optimisation, analytics, and emerging trends.