Digital Visual Merchandiser

ALLSAINTS Retail Limited; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Wardrobe allowance

Employee discounts

Holiday entitlement 25 days

Wellbeing support

Hybrid working in East London studios

Dental & health benefits

Mental health support

Discounted gym membership

Life assurance

Job summary

ALLSAINTS Retail Limited in London is seeking a Digital Visual Merchandiser to bring our brand and product proposition to life online, shaping customer journeys, merchandising across the e-commerce site and optimising category presentation. Sitting within the Digital Trade team, you’ll collaborate with Digital Trade, Content, CRM and Retail VM to ensure a consistent, customer-centric brand experience.

Based in East London with hybrid working, the role focuses on creating inspiring product

Qualifications

• Proven experience in Digital Visual Merchandising, E-commerce Trading, Online Merchandising, or related digital retail role.
• Strong understanding of customer journey optimisation and e-commerce best practices.
• Ability to combine creative storytelling with commercial and analytical thinking.
• Experience working with content, CRM, and trading teams in a retail environment.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent organisational and project management capabilities.
• Data-driven approach with experience using analytics to inform decisions.
• Act as the subject matter expert for digital visual merchandising and online storytelling.
• Fashion, lifestyle, or premium retail experience.

Responsibilities

• Own the visual merchandising strategy across the e-commerce site
• Ensure product categories, landing pages, and navigation reflect seasonal priorities, customer needs, and trading objectives
• Create inspiring and commercially effective product presentations that improve product discovery and conversion
• Optimise category layouts, product sequencing, and visual hierarchy to maximise engagement and sales performance
• Continuously review and enhance the online customer journey through data-led merchandising decisions
• Translate monthly brand and campaign directives into compelling product stories
• Support curation of product selections for email campaigns aligned with content stories and trading priorities
• Ensure content narratives reflect site categories and merchandising features
• Support the creation and execution of editorial and campaign landing pages that connect content with commerce
• Maintain consistency between campaign messaging, product presentation, and customer experience across digital channels
• Build a strong partnership with the Visual Merchandising team
• Ensure VM guidelines reflect across digital channels
• Translate in-store visual concepts into online merchandising experiences
• Act as the key digital contact for VM initiatives and launches
• Align merchandising activity with sales objectives, stock priorities, and commercial opportunities
• Manage product launches, monitor critical path, and execute daily trading strategies to maximize sell-through
• Support promotional activity, launches, and key trading events through effective visual merchandising execution
• Balance brand storytelling with commercial performance to achieve business objectives
• Monitor and report on merchandising and customer engagement metrics
• Use analytics and trading data to inform merchandising decisions
• Identify opportunities to enhance the digital customer experience and improve site performance

Skills

Digital Visual Merchandising

Customer journey optimisation

Visual storytelling & analytics

Content & CRM collaboration

Stakeholder management

Project management

Data-driven decisions

Subject matter expert

Fashion retail experience

Job description

London, England, United Kingdom , Permanent

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

THE ROLE

The Digital Visual Merchandiser is responsible for bringing our brand and product proposition to life across every digital touchpoint, creating inspiring customer journeys through best-in-class visual merchandising, product storytelling, and category presentation. Sitting within the Digital Trade team and reporting to the Head of Ecommerce & CRM, this role combines creativity with commercial insight to optimise the online customer experience, drive engagement and conversion, and maximise trading performance. Working cross-functionally with Digital Trade, Content, CRM, and Retail Visual Merchandising, the role ensures a consistent, customer-centric brand experience across all digital channels.

• Own the visual merchandising strategy across the e-commerce site
• Ensure product categories, landing pages, and navigation reflect seasonal priorities, customer needs, and trading objectives
• Create inspiring and commercially effective product presentations that improve product discovery and conversion
• Optimise category layouts, product sequencing, and visual hierarchy to maximise engagement and sales performance
• Continuously review and enhance the online customer journey through data-led merchandising decisions

Content & Storytelling

• Partner closely with the Senior Content Manager to translate monthly brand and campaign directives into compelling product stories
• Support Curation of product selections for email campaigns, that support content stories, seasonal focuses, and trading priorities
• Ensure content narratives are effectively reflected throughout site categories, collection pages, and merchandising features
• Support the creation and execution of editorial and campaign landing pages that connect content with commerce
• Maintain consistency between campaign messaging, product presentation, and customer experience across all digital channels
• Build a strong partnership with the Visual Merchandising team
• Ensure store VM guidelines, seasonal themes, and key product focuses are consistently reflected across digital channels
• Translate in-store visual concepts into effective online merchandising experiences
• Act as the key digital contact for VM initiatives and launches

Commercial Trading Partnership

• Work closely with Digital Trade Managers to align merchandising activity with sales objectives, stock priorities, and commercial opportunities
• Manage product launches, monitoring the critical path, and executing daily trading strategies (e.g., cross-selling, up-selling) to maximize full-price sell-through
• Support promotional activity, launches, and key trading events through effective visual merchandising execution
• Balance brand storytelling with commercial performance to achieve business objectives

Analytics & Performance

• Monitor and report on key merchandising and customer engagement metrics
• Use analytics, customer behaviour insights, and trading performance data to inform merchandising decisions
• Identify opportunities to enhance the digital customer experience and improve site performance

WHAT WE’RE LOOKING FOR (SKILLS & QUALIFICATIONS)

• Proven experience in Digital Visual Merchandising, E-commerce Trading, Online Merchandising, or a related digital retail role
• Strong understanding of customer journey optimisation and e-commerce best practices
• Ability to combine creative storytelling with commercial and analytical thinking
• Experience working with content, CRM, and trading teams in a retail environment
• Strong stakeholder management and cross-functional collaboration skills
• Excellent organisational and project management capabilities
• Data-driven approach with experience using analytics to inform decisions
• Act as the subject matter expert for digital visual merchandising and online storytelling
• Fashion, lifestyle, or premium retail experience

ABOUT THE LOCATION

Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location . Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.

WHAT WE STAND FOR

The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future

BENEFITS

• A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
• We are a disability committed certified employer
• Employee discount for you to spend with family and friends
• 25 days holiday increasing to 28 days after 2 years continuous service
• Bank holidays, birthdays and volunteering days off
• Access to dental cash plan & free virtual GP appointments through Aviva
• UNUM employee assistance helpline
• Life assurance cover
• Access to discounted gym membership and corporate discounts
• Hybrid working in our historic East London studios, working hours are 9-5.30pm
• Free, confidential, wellbeing and lifestyle support with Retail Trust
• Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adaption, menopause)
• Health days for you to use either for physical or mental wellness
• Dedicated mental health support from our mental health first aiders
• Eye care vouchers, season ticket loans and much more!

#WeAreAllSaints

Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.

We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.

Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.

If you need any support or adjustments during your application, please get in touch with us and we are happy to help.