Digital Visibility And Performance Marketing Specialist

Arup; Scotland; Sur place; GBP 45 000 - 75 000; Plein temps

Résumé du poste

Arup is seeking a Digital Visibility & Performance Marketing Specialist to enhance reach and impact of campaigns across LinkedIn, Google Ads, social, search and display. You will work globally with marketing leads to optimise audience journeys and ensure cohesive paid media with content strategy.

You will translate data into actionable recommendations, manage budgets and collaborate with content, marketing technology, web teams and agencies to drive business growth, recruitment and brand

Qualifications

• Experience in planning and delivering paid media campaigns across multiple platforms.
• Ability to translate data into actionable insights and recommendations.
• Experience managing campaign budgets and measuring performance against KPIs.

Responsabilités

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display.
• Advise on audience targeting, segmentation, budgets and campaign optimisation.
• Identify opportunities to amplify strategic campaigns, events and recruitment.
• Conduct keyword research and support SEO and digital discovery.
• Align paid media with organic content to improve audience journeys.
• Collaborate with content, marketing tech, web, agency and partners.
• Turn campaign data into clear insights and recommendations.

Connaissances

Paid media

Analytics

Budget management

Stakeholder management

Global collaboration

Formation

Marketing/communications qualification

Outils

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

GA4

SEMrush

Looker Studio

Sprout Social

Marketo

CRM platforms

Adobe Creative Suite

Optimizely

Description du poste

Why Arup?

Arup's purpose, shared values and collaborative approach has set us apart for 80 years, guiding how we shape a better world.

Unleash your creativity and take your skills to new heights while working on business-critical projects. At Arup, we believe in empowering our people to produce work that sets the bar for quality. Our passionate team shares our values, and that's why they love coming to work every day.

The Opportunity

Arup’s Marketing, Communications and Business Development (MCBD) team plays an important role in strengthening our reputation, building client relationships, supporting business growth and attracting talented people.

We are looking for a Digital Visibility & Performance Marketing Specialist to help increase the reach and impact of Arup’s campaigns, content and strategic priorities. Working across paid media, search optimisation and audience targeting, you will help us reach relevant audiences and improve Arup’s discoverability across traditional and emerging AI-powered search experiences.

This is a global role, collaborating with marketing and business leaders across EIMEA, the Americas and APAC, as well as teams supporting sectors including Transport, Water and Energy.

Key Responsibilities

You will help shape and deliver Arup’s paid media and digital visibility activity, using performance insight to continually improve audience engagement and campaign effectiveness.

Key responsibilities include:

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display channels.
• Advise on audience targeting, segmentation, channel selection, budgets and campaign optimisation.
• Identify opportunities to amplify strategic campaigns, thought leadership, events, recruitment activity and business priorities.
• Conduct keyword research and support SEO, paid acquisition and digital discovery across key markets.
• Help align paid media, organic search and content marketing to create effective audience journeys.
• Support emerging digital visibility initiatives, including AI-enabled search, AEO and GEO.
• Develop and guide advertising copy and creative assets, including localisation for different markets.
• Turn campaign and performance data into clear insights and practical recommendations.
• Collaborate with content, design, marketing technology, web, agency and platform partners.

Is this role right for you?

We’re looking for someone with experience delivering and optimising digital advertising campaigns across platforms such as LinkedIn Campaign Manager and Google Ads, alongside a good understanding of SEO, keyword strategy and digital discovery.

You will bring

• Strong experience across paid social, search and/or display advertising.
• An analytical approach, with the ability to translate data into actionable recommendations.
• Experience managing campaign budgets, suppliers and performance against KPIs.
• Understanding of how paid media, SEO, content, analytics, CRM and marketing technology work together.
• Strong communication and stakeholder management skills, ideally gained in a global or matrix organisation.
• The ability to manage multiple campaigns and priorities across different markets.
• Commercial awareness and an understanding of how digital marketing supports reputation, business development, recruitment and growth.
• Curiosity about emerging developments in AI, search, audience behaviour and marketing technology.
• Experience within B2B, professional services, consulting, engineering or the built environment would be advantageous.
• Experience with some of the following would be beneficial: LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, GA4, SEMrush, Looker Studio, Sprout Social, Marketo, CRM platforms, Adobe Creative Suite and Optimizely.
• A relevant marketing, communications or digital qualification is desirable, although equivalent practical experience is equally welcomed.

What we offer you

At Arup, we care about each member’s success, so we can grow together. Guided by our values, we provide an attractive total reward package that recognises the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.

We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.

We also provide Private medical insurance, Life assurance, Accident insurance and Income protection cover. In addition, you’ll have access to flexible benefits to help you look after all aspects of your wellbeing and give you the freedom and flexibility to find the best solutions for you, your family, and your individual needs.

Different People, Shared Values

Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.

Our Application Process

Recruitment Agencies

We have a Preferred Supplier List of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on the list.