Digital Trading Manager FTC

Wickes; Watford; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive bonus

Private Medical and Life Assurance

Enhanced contributory pension scheme

Colleague discount

Discount platform including savings, &

cash back at numerous retailers, gym &

Job summary

Wickes seeks a Digital Trading Manager to grow online sales across wickes.co.uk, apps, and in-store digital touchpoints on a fixed-term 12-month contract. You will execute the trading plan, optimise the online experience, and turn performance data into growth across product categories.

You’ll lead merchandising, collaborate with Commercial teams, and focus on KPIs like traffic, conversions and path to purchase. A hands-on leader with analytics maturity will thrive in a fast-paced environment.

Qualifications

• 6+ years digital trading and ecommerce experience
• Strong grasp of web merchandising, product discovery and KPIs
• Proven ability to translate data into actionable growth strategies

Responsibilities

• Lead the Digital Trading Plan for Wickes.co.uk and digital touchpoints
• Optimise online experience: site search, merchandising, bundling, cross-selling
• Analyse customer journeys to remove friction and improve conversion
• Build strong relationships with Buying and Planning teams to align on growth strategies
• Deliver insights on KPIs (traffic, conversion, path to purchase) with clear recommendations
• Manage and develop one direct report and support their growth

Skills

Digital Trading

Leadership

Data Analytics

Web Analytics

CMS

Product Discovery

A/B Testing

Stakeholder Management

AI tools familiarity

Tools

Google Analytics GA4

Contentsquare

Looker Studio

CMS platforms

Bloomreach

Taggstar

Job description

We're looking for a passionate Digital Trading Manager to grow our online sales across wickes.co.uk, our apps, and in-store digital touchpoints on a fixed term contract basis for 12 months.

You’ll be the expert executing our trading plan, delivering top-notch web merchandising, and turning performance data into real, impactful growth for the categories you look after.

What you’ll be doing:

• Leading the Digital Trading Plan: You'll deliver the trading plan for your categories across the website and digital ecosystem, working closely with our Commercial colleagues on promotions, range reviews, and newness.
• Optimising the Online Experience: You will manage tools and techniques to continuously improve website performance and boost sales. This includes everything from site search and visual merchandising to product bundling, cross-selling, and social proofing.
• Perfecting the Customer Journey: Regularly walk through customer paths using analytics and insights to pinpoint and fix friction points.
• Building Strong Stakeholder Relationships: Developing an effective partnership with our Buying and Planning teams (Commercial colleagues), sharing performance data and insights to collaboratively develop a digital growth strategy.
• Delivering Actionable Insights: You'll work closely with Commercial teams to understand what truly drives sales. You'll focus on key eCommerce KPIs (Inbound Traffic, Conversion Rate, Path to purchase) to provide clear, impactful reports and recommendations for specific interventions and testing.
• Managing and Developing Talent: You will manage one direct report, actively supporting their growth and ensuring they deliver on their objectives within the team.

What we’re looking for:

To succeed in the role we expect you’ll have around 6+ years Digital Trading Expertise. You’ll bring extensive, hands‑on experience in digital eCommerce and website trading, with a brilliant grasp of product discovery, visual merchandising, and the full range of key eCommerce KPIs (e.g., traffic, conversion, ATV, path to purchase). You’ll also be:

• A natural leader and collaborator
• Data‑Driven and Strategic: You have a strategic and analytic mindset, proactively utilising data‑driven insights to propose and drive effective actions and interventions.
• Able to evidence good working knowledge of web analytics (Google Analytics / GA4, Contentsquare or equivalent), Google Looker Studio, CMS systems, and specialist platforms for Product Discovery, Social Proofing, and Bundling (e.g., Bloomreach, Taggstar, Increasingly).
• Ideally you’ll have a curiosity and experience using AI tools to enhance productivity - but also as an enabler within the delivery of website performance (AI into action)
• A confident self‑starter, able to work collaboratively, drive your own work with minimal supervision, and thrive in a fast‑paced environment.

What can we offer you?

You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.

We’ll also equip you with a benefits package that includes:

• Competitive bonus
• Private Medical and Life Assurance
• Enhanced contributory pension scheme
• Colleague discount
• Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme

Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.

By giving you the support you need to do well at work, and the flexibility to make life work for you. We are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.

About Us:

Wickes is a multi‑channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues. But it is our culture that is considered our best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.

“We aim to create an inclusive workplace with colleagues’ wellbeing at the heart of everything we do. We’re a Disability Confident Employer and committed to building a diverse workforce that reflects the communities we serve. We welcome applications from disabled people and are committed to providing an accessible recruitment process and workplace for everyone. If you require any support or reasonable adjustments, please let us know here.”