Digital Tagging and Tracking Manager (Senior Web Analyst)

Lorien; Manchester; Hybrid; GBP 55,000 - 60,000; Full time

Job summary

A leading digital business in the United Kingdom is seeking a Digital Tagging and Tracking Manager to drive their data strategy and measurement framework. You will be responsible for leading a team and ensuring robust data collection and compliance with regulations. This hybrid role offers a salary of £55-£60K plus bonuses and benefits, requiring collaboration with key stakeholders to implement scalable data strategies.

Benefits

Bonus

Benefits

Qualifications

• Experience in digital analytics or digital marketing.
• Strong understanding of data privacy regulations, particularly GDPR.
• Proficiency in tools for tagging and tracking like Google Tag Manager.

Responsibilities

• Own the end-to-end tagging and tracking strategy.
• Lead and mentor a team of specialists in analytics.
• Ensure compliance with data privacy regulations.

Skills

Data strategy development

Team leadership

Data governance

Stakeholder collaboration

Job description

Job Description

Digital Tagging and Tracking Manager (Senior Web Analyst) | Leading Digital Business | Hybrid – North West (2–3 days per week in the office) | Salary : £55-£60K + bonus + benefits

Our client, a market leader in the digital sector, is seeking a Senior Analyst looking to make the step up into a Digital Tagging and Tracking Manager role to drive their data strategy and measurement framework. This is a fantastic opportunity to lead a specialist team and shape the data infrastructure powering a high‑growth, technology‑driven business.

The Role

As Digital Tagging and Tracking Manager, you will own the end‑to‑end tagging and tracking strategy, ensuring robust data collection, governance, and actionable insights across a complex digital ecosystem. You’ll collaborate with senior stakeholders to translate business objectives into a clear, scalable data strategy that empowers decision‑making at every level.

Key Responsibilities

• Define and implement the digital tagging and tracking strategy across web and app platforms
• Lead, mentor, and develop a team of tagging and analytics specialists
• Ensure data quality, consistency, and compliance with privacy regulations (e.g., GDPR)

Collaborate with marketing, product, and technology teams to deliver actionable insights...