Digital Supporter Journey Manager

CHARITY PEOPLE; United Kingdom; Remote; GBP 40,000 - 45,000; Full time

Job summary

A UK-based tech for good organization is seeking a Digital Supporter Journey Manager. This role is home-based with a salary range of £40,000 to £45,000 per annum. The successful candidate will design and oversee omni-channel supporter journeys to enhance fundraising effectiveness across platforms like WhatsApp and Email. Key qualifications include experience in supporter journey design, knowledge of digital channels, and analytical skills to improve engagement.

Qualifications

• Proven experience in supporter journey design and implementation for fundraising campaigns.
• Strong knowledge of digital communication channels.
• Experience of working with CRM, marketing automation, or journey-building platforms.

Responsibilities

• Owning and overseeing the implementation of omni-channel supporter journeys.
• Leading on the design and testing of journeys to improve campaign outcomes.
• Providing analysis and reporting on supporter journeys, sharing insights.

Skills

Supporter journey design and implementation

Digital communication channels

CRM and marketing automation

Analytical skills

Strategic thinking

Knowledge of fundraising regulations

Job description

A UK-based tech for good company is revolutionising the way charities and nonprofits fundraise and engage with their audiences. Via their Social Sync platform, which works across Facebook, JustGiving, GoFundMe and branded pages, as well as WhatsApp and SMS, the organisation powers behavioural, omni-channel journeys that react in real time to supporter actions. This unique insight enables charities to raise more, engage more deeply, and unlock the full potential of their supporters.

Real pioneers within the space, Charity People is delighted to be partnering with the organisation as they continue to grow, and is leading the charge to recruit a Digital Supporter Journey Manager to join the team.

Contract: Full time, permanent role

Salary: £40,000 to £45,000 per annum

Location: All their staff work remotely and this is a home-based role

Closing date for applications: 9am on Monday 1st December

Interviews: first stage interviews will be held week commencing the 8th December with second round held week commencing 15th December. Both interview stages will be held remotely.

As Digital Supporter Journey Manager you will have strategic ownership of supporter journeys delivered by the organisation's managed service clients; designing journeys that convert, retain and inspire supporters across channels including WhatsApp, Messenger, Email, SMS and Instagram DMs. You will also champion Social Sync's sector leadership in WhatsApp journeys - developing best practice, showcasing impact, and shaping how charities use conversational messaging to drive fundraising success.

Your core remit will include:

• Owning and overseeing the implementation of omni-channel supporter journeys
• Leading on the design and testing of journeys to improve campaign outcomes through better supporter engagement
• Working closely with key internal stakeholders internally to ensure journeys are integrated into wider campaign strategies
• Provide analysis and reporting on supporter journeys, sharing insights with clients and internal teams to inform future activity

We're keen to speak to candidates who combine behavioural insight, campaign expertise and technical know-how, and would love to hear from anyone with the following key skills and experience:

• Proven experience in supporter journey design and implementation for fundraising campaigns, with a passion for testing new innovative channels and approaches
• Strong knowledge of digital communication channels and techniques to drive supporter engagement and fundraising performance.
• Experience of working with CRM, marketing automation, or journey-building platforms.
• Analytical skills with the ability to interpret performance data and use insights to drive improvements.
• Ability to balance strategic thinking with hands‑on delivery in a fast‑paced environment.
• Knowledge of fundraising regulations, data protection, and relevant UK marketing standards.

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at [e-mail].

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.