Digital Product Manager – AI and Customer Acquisition (hybrid)

Allstate NI; Belfast City District; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Corporate bonus scheme

Pension scheme

Annual performance-related pay reviews

Life assurance and income protection

Flexible working options

Hybrid working

Private medical and dental insurance

Access to an employee assistance progr

Two paid volunteering days each year

Cycle to work scheme

Job summary

Allstate NI in Belfast is seeking a Digital Product Manager to turn strategy into tangible outcomes. You will shape the ECAS product with AI-driven features, collaborate across teams, and own the backlog from concept to delivery in an Agile environment.

The role emphasizes data-driven decision making, cross-functional collaboration, and continuous learning to accelerate product value and customer outcomes. Hybrid working and market-competitive rewards are offered.

Qualifications

• Minimum 4 years' hands-on experience in product management.
• 1+ year hands-on experience with Google AI, Azure or AWS ML.
• Experience integrating Generative AI into products.

Responsibilities

• Craft and execute a comprehensive product roadmap aligned with strategy.
• Collaborate with stakeholders to translate needs into backlog items and user stories.
• Own and refine the backlog; plan with engineering using Agile practices.
• Partner with architecture and data teams to deliver AI use cases and prototypes.
• Define success metrics; analyze usage and feedback to drive improvement.
• Coordinate releases and adoption activities with cross-functional teams.
• Communicate priorities and trade-offs to stakeholders with clear business value.

Skills

Product management

Generative AI

Agentic AI

Agile methodologies

Data analysis

AI/ML integration

Tools

Google AI

Azure Cognitive Services

AWS Machine Learning

APIs

Job description

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Your role in the team As a Digital Product Manager, you will turn strategic vision into tangible outcomes, whether through a story, a design or code. Your hands-on work with raw data will generate meaningful, actionable insights that influence the direction of your product team and surrounding teams. The role calls for innovative thinking, independent execution, clear communication, and agile problem-solving. You learn and adapt quickly, using software, data, analytics, and other tools to understand and tackle complex problems. Working through problem statements and defining success before the team writes code, you contribute to architecture, user experience and business discussions to drive collective success. You will join a growing product management team focused on Enterprise Customer Acquisition System (ECAS). As part of this team, you embrace evolving projects and goals, dedicate time to continuous learning and improvement, and take initiative while keeping the bigger picture in focus. Your contribution spans design sessions, analytical discussions and retrospectives, using new modelling techniques or tools to innovate and collaborate with technical and non-technical teammates to define product goals and execute a shared strategy

Key responsibilities

Craft and execute a comprehensive product roadmap, prioritizing features and enhancements and ensuring alignment across the product portfolio to meet product goals. Collaborate with stakeholders to understand user needs, define problem statements and establish what must be true to achieve intended outcomes before development begins. Advocate for and design seamless user experiences, from concept through to execution. Own and refine the product backlog, translating prioritized needs into clear user stories and acceptance criteria, and partner with engineering teams on Agile planning and delivery. Partner with engineering, architecture and data teams to identify and deliver Generative AI use cases, validating feasibility, output quality and user value through prototypes and experiments. Define and track product success measures, analyzing usage, user feedback and performance data to evaluate outcomes and guide continuous improvement. Coordinate product releases and adoption activities with cross-functional teams, managing dependencies, delivery risks and readiness to support successful launches and ongoing use. Communicate product priorities, progress and trade-offs to technical and non-technical stakeholders, building alignment on decisions, expectations and business value.

Essential Skills

All candidates must have the legal right to work in the UK. Allstate is unable to provide sponsorship for this position. Minimum 4 years' hands-on experience in product management, building products, with a demonstrated track record of product execution. Minimum 1 year's hands-on experience working with Google AI, Azure Cognitive Services or AWS Machine Learning. Experience integrating Generative AI into products. Proficiency in Agile methodologies, including iterations, point systems and refinement, with the ability to adapt and work effectively through ambiguity. Demonstrated ability to navigate complex data, independently analyze and query it to identify insights and patterns, and use findings to inform product decisions.

Desirable Skills

Experience executing and scaling products using Generative AI or Agentic AI. Working knowledge of SQL and coding skills in Python.

Supervisory Responsibilities

This job does not have supervisory duties.

Why join us?

Shape the Future of Insurance with Cutting-Edge Tech and a People-First Culture Allstate NI is proud to be Allstate's European Digital Centre of Excellence, a hub for innovation and engineering excellence. We're recent winners of Best Place to Work in IT (100+ employees) and Best Use of Cloud Services at the Belfast Telegraph IT Awards, and we've been recognised for our community and sustainability impact with Platinum in the Northern Ireland Environmental Benchmarking Survey. We're a product-driven, cloud-first organisation delivering real outcomes through modern technology, a digital product-centric talent model, and a culture rooted in engineering excellence. Our teams work in cross-functional structures, guided by an outcome-based delivery approach that accelerates speed, agility, and value. We also invest in you. At Allstate NI, your career growth matters. You'll have access to our Continuous Learning Hub, designed to support skills development and professional advancement through tailored learning paths, certifications, and mentoring opportunities. Whether you're deepening technical expertise or exploring leadership roles, we provide the tools and support to help you thrive. What do you get in return? As well as receiving a competitive annual salary, our reward package includes: Corporate bonus scheme Pension scheme Annual performance-related pay reviews Life assurance and income protection Flexible working options Hybrid working Private medical and dental insurance Access to an employee assistance programme Discounted gym membership Two paid volunteering days each year Cycle to work scheme

• Corporate bonus scheme
• Pension scheme
• Annual performance-related pay reviews
• Life assurance and income protection
• Flexible working options
• Hybrid working
• Private medical and dental insurance
• Access to an employee assistance programme
• Discounted gym membership
• Two paid volunteering days each year
• Cycle to work scheme

Skills

Agile Environments, Agile Methodology, Amazon Web Services (AWS), API Integration, Artificial Intelligence (AI), Business Case Analyses, Digital Product Management, Microsoft Azure, Product Management, Product Roadmapping, Product Strategies, Stakeholder Management, Systems Thinking, User Experience (UX), Waterfall Model

Job Posting End Date: Wednesday 11th November 2026 [11:59pm]