Digital Product Manager

Tate; Camden Town; On-site; GBP 40,000 - 55,000; Full time

Job summary

A prominent art organization is looking for a Product Manager to drive digital product management. The role involves managing the product lifecycle, ensuring accessibility and inclusivity while achieving engagement KPIs. Candidates should possess strong skills in user-centered design, stakeholder management, and collaboration across technical teams. Passion for art and Tate's mission is essential.

Qualifications

• Experience in product management or related role.
• Ability to turn goals into actionable product plans.
• Strong grounding in user-centered design methodologies.

Responsibilities

• Manage products across their full lifecycle.
• Define, track, and analyze engagement KPIs.
• Plan and facilitate user research.

Skills

Product management

User-centered design

Stakeholder management

Project management

Data analysis

Tools

Trello

Asana

Jira

Job description

You will work with colleagues across Tate and external partners to identify opportunities and pain points, translate stakeholder needs into actionable product requirements, and champion user stories from discovery through to delivery. You will be accountable for meeting engagement and conversion KPIs while ensuring Tate's digital platforms remain accessible, inclusive, and impactful. The role requires strong collaboration with teams across Audiences, Tate Enterprises, Curatorial, Technology and beyond. You will manage product backlogs, prioritise features, and work closely with developers, designers, and analysts to deliver measurable improvements. Above all, you will play a key part in shaping digital experiences that make art accessible, meaningful, and inspiring for everyone. About your team Working across a range of digital platforms, including the Tate website, Tate Digital is responsible for designing and delivering Tate's digital experiences. The department plays a central role in shaping Tate's digital strategy, ensuring our platforms are innovative, inclusive, and impactful. We operate across the organisation, realising objectives from multiple departments and balancing these against the needs of our visitors and audiences. The Digital department is made up of Product Management and Design, Development and Engineering, and Content Design. Together, they manage and evolve Tate's digital products, improve accessibility, deepen engagement with the collection, and create compelling onward journeys to tickets, shop, membership and the galleries. Additionally, the Digital department also includes our Content Production team who create rich, inspiring content about art in our collection and exhibition programme, helping to reach new, broad, and more diverse audiences, especially those who are new to art. You'll be part of a smart, supportive, and caring cross-disciplinary team who are passionate about using technology to make art accessible to everyone. We value experimentation, collaboration, and continuous learning. We're agile-ish. In this role, you'll develop your skills as a digital leader - shaping products that balance creativity, accessibility and commercial impact. You'll gain experience working across disciplines and learn how digital innovation supports one of the world's leading art organisations.

What you will do (Main Duties and Responsibilities)

• Manage products aligned to Tate's digital roadmap across their full lifecycle- from ideation and discovery through release, QA/UAT testing, and continuous improvement.
• Gain a deep understanding of audience and user needs across digital journeys, identifying opportunities for improvement, innovation, inclusive design, onward journeys and conversion.
• Define, track and analyse engagement and conversion KPIs, using data, analytics, A/B testing and CRO experiments to guide decision-making and evidence impact.
• Plan and facilitate user research and usability testing to inform product development and strategy.
• Manage and communicate product backlogs, collaborating with colleagues across Tate to scope and deliver new and existing products.
• Work closely with developers, designers and analysts to ensure timely, high-quality delivery.
• Build effective relationships with stakeholders across Tate, ensuring alignment between product priorities, organisational goals, and audience needs.
• Act as a product advocate, building awareness and understanding across digital and non-digital teams.
• Contribute to Tate's long-term digital strategy, helping to shape future priorities and direction.

What you will bring to the team

• Proven experience in product management or a related role, with the ability to turn organisational goals into actionable product plans that deliver against KPIs.
• Strong grounding in user‑centred design methodologies (ideally including workshop facilitation) and the use of data and research insights to guide prioritisation and decision‑making.
• Commitment to equality, diversity and inclusion, with the skills to design and deliver accessible digital experiences for broad and varied audiences.
• Excellent communication skills, with a collaborative and adaptable style across technical and non‑technical teams.
• Ability to manage stakeholders effectively, balancing different needs and building alignment across teams.Strong organisational and project management skills, able to handle multiple priorities in a fast‑paced environment (e.g. using Trello, Asana, Jira).
• Curiosity about technology and how digital systems integrate and evolve, combined with a commitment to continuous learning, creativity, and inclusive approaches to planning.
• An active interest in, and commitment to, Tate's mission and work.