Digital PR Manager

Havas Media Group Spain SAU; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

Havas Market is seeking an AM level Digital PR specialist to manage a diverse portfolio of DPR clients, including Kia and Superdrug. You will lead campaigns, manage media relationships, and collaborate with SEO and creative teams.

Strong communication and people-management skills are essential as you mentor 1–2 DPR executives and report against KPIs. In this role you will work closely with the DPR AD to deliver innovative strategies, ensure timely delivery, and maintain high-quality outputs

Qualifications

• Agency experience in results-driven digital PR campaigns.
• DPR's role in SEO and content creation.
• Strong organisation and project management.
• Attention to detail and multitasking.
• Excellent client communication and presentation skills.
• Experience mentoring a small team.
• Client-facing responsibilities and relationship building.

Responsibilities

• Support the DPR AD in developing future-facing DPR strategy.
• Manage DPR execution for multiple clients including campaigns and media relations.
• Work with DPR AD on budgets and contractual obligations.
• Implement innovative DPR strategies leveraging AI and new platforms.
• Provide BAU reporting to demonstrate campaign effectiveness.
• Be the day-to-day client contact and build strong relationships.
• QA work by AEs to ensure high-quality outputs.
• QA press releases for accuracy and engagement.
• Collaborate with Creative and SEO to deliver standout campaigns.
• Mentor and develop DPR executives with regular feedback.
• Support insights and research for new business pitches.

Skills

Agency experience

DPR strategy

Media relations

Client management

People management

Press writing

Job description

Agency : Havas Market Job Description :

ABOUT HAVAS MARKET

We are Havas Market, part of the Havas Media Network. We believe in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair. Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), owned (SEO, CRO, content, creative, localisation), commerce (Amazon, Marketplaces, Retail Media, social commerce) and earned (digital PR, social). We help clients to: Connect with the human behind the click – we harness human‑led planning and technology to create experiences that connect more deeply and drive superior digital performance. Capture meaningful metrics that matter – we focus on meaningful results that drive business impact, not just superficial metrics, ensuring client strategy delivers real commercial success. Combine curious minds and powerful technology – we turn data into actionable insights, all powered and delivered by cutting‑edge technology, giving clients a competitive edge in market.

THE ROLE

This is an exciting AM level role for a driven and creative individual to manage a diverse portfolio of digital PR (DPR) clients, including both domestic and global brands, such as Kia & Superdrug. This role demands a deep specialism within DPR, with experience in delivering campaigns and tactical activity. This person will be comfortable in communicating with journalists through targeted outreach and managing media relationships, whilst reporting back against agreed KPIs. You will have knowledge of how to leverage organic social and influencers to maximise campaign performance and propose this where relevant. You will deliver against our client’s briefs, through leading brainstorms, writing press releases and working with our creative team to deliver campaign assets. You will work closely with our SEO strategy department to ensure that all DPR activity executed for SEO clients is in line with their overarching business objectives. While you’ll work with both SEO Strategy and Client Service teams closely in the day‑to‑day delivery, there will be regular client facing elements to the role. As such, it’s important you have strong communication skills and are comfortable presenting and building relationships with clients. You will be responsible for the line management, mentoring and development of 1-2 DPR executives within the team, ensuring their work meets our agency best practice through a clear QA process. You will need a clear understanding of SOW for your client’s, ensuring work is delivered in a timely manner. You will be supported by a Digital PR Account Director with this and will have the opportunity to feed into future facing strategy and planning for your clients.

KEY RESPONSBILITIES

• Support the DPR AD in the creation of future facing and innovative DPR strategy for clients – helping to ensure Havas Market remains at the forefront of DPR activity.
• Manage DPR execution for a portfolio of clients, including elements such as campaign delivery, media relations, influencer marketing and potential social media.
• Work closely with the DPR AD to manage campaign budgets and ensure your team is operating within agreed contractual and commercial obligations.
• Play an active role along with the AD in implementing innovative Digital PR strategies that respond to the evolving LLM and AI landscape, helping clients strengthen their visibility, authority and brand presence across emerging AI platforms.
• Responsible for BAU reporting for your DPR clients, ensuring accurate, insightful and timely delivery to demonstrate campaign effectiveness.
• Act as the day‑to‑day contact for clients, ensuring you build strong relationships with clients and are the first point of contact for communication.
• QA work delivered by AEs under your remit to ensure client deliverables are of the highest quality and adhere to agency best practice.
• QA data and copy in press releases to ensure accurate and engaging content is being created to a high quality in line with client ToV and best practice guidance.
• Collaborate with experts in the specialism teams, such as Creative and SEO Strategy, to deliver genuinely creative and stand out campaigns.
• Collaborate with wider team to develop and pitch innovative PR ideas internally and to clients
• Create and manage Digital PR plans, looking at creative campaigns and PR content, as well as reactive activity and newsjacking.
• Review and feedback on media lists, press releases and creative assets, and work with the DPR AD to ensure this continues to be curated over time.
• Line manage, mentor and develop a small number of DPR executives as necessary based on team size – including regular feedback meetings, clear personal development plans and timely appraisals.
• Support with insights and research as necessary in the preparation of new business pitches.

ESSENTIAL SKILLS AND EXPERIENCE

• Agency experience in results-driven digital PR campaign creation and execution.
• Operational knowledge of the role of DPR in SEO, alongside technical and content creation.
• Good organisation and project management capabilities.
• Excellent attention to detail and ability to multitask.
• Confident with communication and presenting to clients.
• Some experience with people management, mentoring, and getting the most out of a team – including delegating authority to match their teams job level and holds them accountable.
• Previous experience with client facing responsibilities and building strong relationships.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

About Us

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor‑made, meaningful, innovative and entertainment‑oriented solutions that support them in their positive transformation.

Life at Havas

We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.

Havas Media Network

We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences.

Havas Creative Network

At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients.

Havas Health

Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.