Digital PR Lead

Igbaffiliate; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Paid annual leave

Annual discretionary bonus

Long-term incentive plan

Work-life balance flexibility

Global team events

Job summary

A leading sports and gaming marketing company in the UK is seeking a Digital PR Lead to own campaign strategies for exciting flagship brands. The successful candidate will work closely with SEO and content teams, focusing on high-impact media coverage and backlinks. This role offers autonomy in a creative environment and the opportunity to shape the Digital PR direction from the ground up. The ideal candidate will have proven experience in digital PR, exceptional storytelling skills, and confidence in media communication.

Qualifications

• Proven success in delivering high-quality coverage and backlinks across US and Canadian media.
• Ability to shape campaign ideas that are creative, aligned with SEO and commercial goals.
• Skilled at crafting compelling narratives and uncovering media-friendly angles.

Responsibilities

• Deliver high-authority backlinks through innovative campaigns.
• Contribute to the creative direction of the Digital PR sub-team.
• Drive consistent, high-impact media coverage.

Skills

Digital PR Experience

Strategic Campaign Thinking

Excellent Writing & Storytelling

Media-Savvy Communicator

Insight-Driven Approach

Self-Sufficient but Collaborative

Job description

Digital Pr Lead - About Legend At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company. Our people are our edge.

600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a Digital PR Lead, reporting directly to our Digital PR Manager.

We’re looking for a strategic and creative Digital PR Lead to take ownership of campaigns for one of our most exciting flagship brands. Joining a newly formed team, you’ll play a central role in shaping the Digital PR direction from the ground up — setting the creative vision, leading campaign strategy, and delivering high-authority backlinks that drive real results. While this is a new team, you’ll be supported by the tools, expertise, and infrastructure of our well-established Digital PR function.

This role offers true autonomy, high creative control, and the opportunity to experiment with bold ideas that land impactful coverage. You’ll work closely with SEO, content, and brand teams to ensure your campaigns align with wider growth goals — while pushing the boundaries of what great looks like in Digital PR. We’re looking for someone who’s commercially minded, innovative, and confident leading end-to-end campaigns, from proactive storytelling to expert commentary and newsjacking. If you’re excited to make your mark and drive standout work in a competitive space, we’d love to hear from you.

In this role, we value diverse perspectives and encourage you to apply even if you don\'t meet every qualification listed.

Your Impact

Deliver high-authority backlinks from top-tier media through innovative, search-informed campaigns that support organic visibility and help the brand outperform competitors.

Contribute to the creative and strategic direction of a newly formed Digital PR sub-team by helping to refine campaign ideation, execution processes, and best practices.

Drive consistent, high-impact media coverage that positions the brand as a trusted, authoritative voice in its category — boosting relevance, visibility, and trust.

Build and nurture relationships with key media contacts across the US and Canada to generate repeat coverage and long-term link-building opportunities.

Work closely with SEO, content, and marketing stakeholders to align campaign activity with keyword targets, user needs, and broader brand and business goals.

Support the development of repeatable, scalable campaign strategies by building on early success and helping to identify patterns, learnings, and areas for optimisation.

What You\'ll Bring

Proven Digital PR Experience: Demonstrated success in delivering high-quality coverage and backlinks across US and Canadian media. Experience in iGaming, sports, or entertainment sectors is a strong plus.

Strategic Campaign Thinking: Ability to shape campaign ideas that are not only creative and newsworthy but also aligned with broader brand, SEO, and commercial goals.

Excellent Writing & Storytelling: Skilled at crafting compelling narratives and uncovering media-friendly angles from data, trends, and expert perspectives.

Confident, Media-Savvy Communicator: Comfortable pitching to top-tier journalists, delivering expert commentary, and building lasting media relationships.

Insight-Driven Approach: Able to analyse performance data and media trends to inform campaign development, optimisation, and outreach strategy.

Self-Sufficient but Collaborative: Highly proactive, able to lead campaign delivery independently, while contributing positively to a fast-paced, cross-functional team.

The Interview Process

1. 1st: Initial Chat with Talent Partner (30 mins via Zoom)
2. 2nd: Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
3. 3rd: Take home task - you will be given 5 days to complete the task before returning it back to us to review
4. 4th: Final interview with our team, General Manager - Marketing and Head of Digital PR OR Digital PR Manager (1 hour video via Zoom)

Why Legend?

Super smart colleagues to work alongside and learn from.

Tailored flexibility for your work-life balance.

Annual discretionary bonus to reward your efforts.

Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\'s, allowing you to enjoy downtime without dipping into your annual allowance.

Long term incentive plan so we can all share in the growth and success of Legend.

Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Additional Information

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [e-mail], and we\'ll do all we can to support you.