Digital Performance Advisor

International Development Charity; City Of London; Hybrid; GBP 49,000 - 55,000; Full time

Job summary

A global humanitarian charity is seeking a Digital Performance Advisor to conduct user behavior analysis and enhance digital experiences. The role is hybrid based in London with a competitive salary. Candidates should demonstrate expertise in digital analytics, particularly in Google Analytics and A/B testing. A strong background in data-driven decision making is essential. The charity promotes diversity and encourages applications from various backgrounds.

Benefits

Flexible hours

Commitment to diversity in recruitment

Qualifications

• Strong track record of producing data-driven reports and actionable recommendations.
• Ideally experience from a charity or not-for-profit.
• Proven ability to optimise marketing and conversion strategies.

Responsibilities

• Conduct in-depth analysis of user behavior across digital platforms.
• Develop data-driven hypotheses to evaluate and optimise campaign performance.
• Serve as a subject matter expert in digital analytics.

Skills

Digital analysis expertise

Google Analytics 4

A/B testing

Statistical analysis techniques

Data modelling

Tools

Power BI

Looker Studio

Google Tag Manager

Hotjar

ContentSquare

Job description

Overview

The Talent Set are proud to be partnering with a global humanitarian charity to recruit this pivotal role as part of their ongoing transformation to become a 'digital first' organisation.

Role: Digital Performance Advisor

What’s on offer:

Salary: London £54,527; Cardiff/ Warrington/ Edinburgh £49,664
Location: London, Cardiff, Warrington or Edinburgh
Pattern: Hybrid 2 days/week
Permanent: full-time with flexible hours
Interviews: Will be conducted on a rolling basis, please apply ASAP

The role:

• Conduct in-depth analysis of user behavior across digital platforms using a range of analytics tools. Structure, extract, and interpret data to generate insights that inform and improve the overall digital experience.

• Develop and present data-driven hypotheses to evaluate and optimise campaign performance. Provide clear feedback and actionable recommendations to support ongoing digital enhancements.

• Serve as a subject matter expert in digital analytics, delivering detailed campaign performance reports and actionable insights. Collaborate closely with cross-functional teams to build consensus and drive data-informed decision-making.

• Utilise digital reporting dashboards such as Power BI and Looker Studio to effectively communicate key digital KPIs, enabling informed, strategic decisions across the organisation.

• Perform user experience analysis through usability testing and analytics tools to identify opportunities for improvement on the website, ensuring an optimised and impactful user journey.

• Design and implement robust A/B and multivariate testing strategies. Ensure thorough documentation, analysis, and dissemination of testing outcomes to promote a culture of learning, iteration, and continuous improvement

About you:

• Demonstrated expertise in digital analysis and insights, with a strong track record of producing data-driven reports and actionable recommendations across platforms such as Google Analytics 4, email marketing, social media, and META.

• Ideally you will come from a charity or related not-for-profit background

• Proven ability to optimise marketing, fundraising, and conversion strategies through comprehensive performance analysis.

• Highly proficient in statistical analysis techniques, including:

• Descriptive and comparative statistics

• A/B testing

• Data modelling to identify trends and support performance improvement

• Advanced knowledge of digital performance tools and frameworks, including:

• Google Analytics 4 (funnel analysis, segmentation, e-commerce tracking)

• Google Tag Manager

• Hotjar or ContentSquare

• Power BI

• Looker Studio

• Skilled in defining and managing tracking requirements, implementing tag management solutions, and integrating digital data with CRM systems.

• Strategic and analytical thinker with a strong learning mindset; able to work independently to:

• Identify performance gaps

• Develop innovative solutions

• Implement methods to improve user experience and increase conversions

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.