Digital Media Executive

HYDRAQUIP HOSE & HYDRAULICS; Rochester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading independent hydraulic service provider in the UK is seeking a creative Digital Media Executive to enhance its online presence. The role involves developing engaging content, managing social media campaigns, and analyzing performance metrics. Candidates should have over 3 years of experience in digital marketing, proficiency in design tools, and strong analytical skills. The position offers a competitive salary, annual reviews, and several employee benefits including mental health support and a cycle-to-work scheme.

Benefits

Competitive salary

Annual salary review

Employee Assistance Programme

Paid volunteering day

Employee discounts

Wellbeing support

Cycle to work scheme

Company pension scheme

Qualifications

• 3+ years of experience in digital marketing, social media, or content creation.
• Proficiency in Adobe Creative Suite, Canva, or similar design tools.
• Strong analytical skills with experience reporting on ROI, conversion rates, and lead metrics.

Responsibilities

• Develop and manage engaging content for website and social media channels.
• Monitor, analyze, and report on campaign performance using digital tools.
• Coordinate and execute paid advertising campaigns ensuring cost efficiency.

Skills

Digital marketing experience

Content creation

Social media management

Analytical skills

Proficiency in Adobe Creative Suite

Tools

Google Analytics

CMS (e.g., WordPress)

CRM systems (e.g., HubSpot)

Job description

Hydraquip are the UK’s largest independent onsite hose replacement company, offering a 24/7 365‑day service nationwide. We have been established for over 35 years and have ambitious plans for further growth in the coming years. Currently, we operate approximately 150 service vans, operated by experienced and dedicated hydraulic engineers. We are committed to growing our service through investment in both our mobile operation and our branch locations. We are proud of our success rate of over 98% for first‑time repairs on site. Hydraquip has market‑leading technology to support our team, including a customer portal that allows customers to book and track their hydraulic hose replacement and services, with real‑time job status updates.

Hydraquip is seeking a creative and data‑driven Digital Media Executive to support the development and execution of digital marketing strategies across multiple platforms. This role will play a key part in enhancing Hydraquip’s online presence, driving engagement, and improving ROI and lead generation across our service and product offerings.

Key Responsibilities

• Develop and manage engaging content for Hydraquip’s website, social media channels, email campaigns, newsletters, flyers, and press releases.
• Collaborate with internal teams to produce multimedia content (videos, graphics, animations) that showcases services, case studies, and branch updates.
• Plan and execute social media campaigns across LinkedIn, Instagram, Facebook, and YouTube, ensuring alignment with brand guidelines and tone of voice.
• Monitor, analyse, and report on campaign performance using Google Analytics, Meta Business Suite, and LinkedIn Insights; optimise campaigns to maximise engagement, conversions, and ROI.
• Manage and optimise website content and SEO performance, ensuring technical and on‑page best practices are followed.
• Conduct competitor analysis and market research to inform digital strategy and support lead generation initiatives.
• Coordinate and execute paid advertising campaigns including PPC, Google Ads, LinkedIn, and Meta, with a focus on measurable results and cost efficiency.
• Support the creation and distribution of targeted email and CRM campaigns using platforms such as Mailchimp, ensuring effective audience segmentation and follow‑up.
• Align digital marketing activities with wider business goals, collaborating closely with sales, operations, and management teams to ensure consistency and performance tracking.

Skills & Experience

• 3+ years of experience in digital marketing, social media, or content creation.
• Proficiency in Adobe Creative Suite, Canva, or similar design tools.
• Familiarity with CMS platforms (e.g., WordPress), SEO tools, and Google Analytics.
• Strong analytical skills with experience reporting on ROI, conversion rates, and lead metrics.
• Knowledge of CRM systems (e.g., HubSpot, Salesforce) and email automation tools.
• Excellent writing, editing, and visual communication skills with attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Experience with paid media campaigns and performance tracking.
• Knowledge of B2B marketing and industrial sectors is a plus.

What we are looking for

We are seeking a creative and analytical individual who can manage multiple digital campaigns while maintaining attention to detail and brand consistency. The ideal candidate will have the ability to understand product and service placement to create SEO enriched content, optimising both front‑end content and backend SEO. They should be confident in producing and optimising content across social media, email, and web platforms, with a strong understanding of digital analytics to measure performance and improve ROI. The candidate should be proactive, adaptable, and capable of collaborating with internal teams to bring campaigns to life, while also taking initiative to explore new digital opportunities. Excellent communication skills are essential, with the ability to translate data insights into actionable recommendations and engage both internal stakeholders and external audiences effectively.

What’s in it for you

• Competitive salary.
• Annual salary review & regular appraisals.
• Additional holiday purchase scheme.
• Employee Assistance Programme (free 24/7 support helpline & up to 6 counselling sessions).
• 1 paid volunteering day per year.
• Employee discounts with major retailers (including groceries, technology & holidays).
• Wellbeing & mental health support from trained mental health first aiders.
• Cycle to work scheme.
• Company pension scheme.

We are an equal opportunities employer and are committed to developing diverse teams and an inclusive working environment. We believe that people from varied backgrounds and cultures give us different perspectives. By building a culture of respect and appreciation, we give everyone who works here the opportunity to realise their full potential. We encourage applications from candidates of all backgrounds.

If this opportunity seems like a good fit for you, we’d love to hear from you! Click apply below, or email [e-mail] if you’d like to discuss anything in more detail.