Digital Marketing Strategist (Paid & Content, Financial Services)

Daniel J Edelman Holdings; City Of London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A global financial communications firm in London is seeking a Digital Marketing Strategist to enhance performance across social and search channels. The role involves managing paid campaigns, conducting SEO audits, and utilizing analytics tools to drive impactful strategies. Ideal candidates should have 3–6 years of relevant experience, strong communication skills, and the ability to simplify complex financial messaging. This is an excellent opportunity to join a diverse and inclusive team.

Qualifications

• 3–6 years’ experience in paid media buying/performance, ideally in financial services.
• Hands-on campaign management across social and SEA.
• Strong writing and content development skills.

Responsibilities

• Plan, activate, and optimize paid campaigns across various platforms.
• Conduct SEO audits and build integrated search strategies.
• Track performance and translate data into actionable recommendations.

Skills

Paid media buying

SEO

Analytics skills

Communication skills

Tools

GA4

Semrush

Brandwatch

Job description

Edelman Smithfield is a global financial communications firm with the power and scope of Edelman, the world’s largest integrated communications company. We specialize in financial markets and strategic situations, serving clients in the United States, Canada, EMEA, APAC, and beyond. Edelman Smithfield offers a deep and talented bench of approximately 250 financial market specialists across more than 25 cities and 15 countries.

Edelman Smithfield advises senior leaders and management teams navigating complex matters that impact reputation and valuation and has deep expertise in serving and communicating to the financial markets.

We’re looking for a motivated Digital Marketing Strategist (Paid & Content, Financial Services) to join our London team. You’ll drive measurable performance across social and search channels, bringing strong expertise in paid media buying, SEA, and SEO to deliver high-impact campaigns for financial communications clients across the UK, US, and beyond.

While your core focus will be on paid media and SEO/SEA performance, you’ll also gain exposure to creative content development, executive visibility, and integrated campaign strategy developing the skills to grow into a well-rounded digital consultant.

Key Responsibilities:

• Plan, activate, and optimize paid campaigns (LinkedIn, Meta, Google Ads/Display, YouTube). Manage SEA campaigns with a focus on ROI, lead generation, and conversion optimization.
• Apply social listening and monitoring tools to manage risks and uncover opportunities.

SEO & Strategy:

• Conduct SEO audits, keyword research, and competitor benchmarking.
• Build integrated search and content strategies to increase visibility and traffic.
• Advise clients on aligning SEO/GEO with paid and social campaigns for maximum impact.
• Contribute to integrated programs across web, email, executive visibility, and broader 360° digital activations.

Analytics & Insights:

• Track and report on performance using GA4, Brandwatch, Sprinklr, Semrush, and Similarweb.
• Translate data into actionable recommendations on formats, cadence, and messaging.
• Benchmark performance against competitors and industry peers to identify whitespace and opportunities for executive positioning and storytelling.

Client Advisory & Growth:

• Contribute to new business proposals with paid + SEO/GEO expertise.
• Identify opportunities in emerging formats, tools, and performance channels.
• Build strong client relationships with proactive communication and clear reporting.

Good to Have / Areas of Interest:

• Experience creating social content, visuals, or campaign assets (infographics, decks, templates). Interest in digital storytelling and supporting content calendars.
• Exposure to motion graphics, animation, or video production.

Qualifications:

• 3–6 years’ experience in paid media buying/performance, ideally in financial services or corporate comms or finance clients.
• Hands-on campaign management across Social (LinkedIn, X, Meta) and SEA (Google Ads). Solid understanding of SEO/GEO principles and content optimization.
• Strong analytics skills (GA4, Semrush, Brandwatch, Similarweb). Excellent communication and organizational skills.
• Bonus: marketing automation experience (HubSpot, Salesforce, Marketo).
• Translate complex financial messaging into clear, compelling creative that drives conversation and engagement across media and social channels.
• Strong writing, editing, and content development skills, with a keen understanding of what performs best in paid media campaigns.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.