Digital Marketing Strategist (Office + Remote)

Mersey Hub Group; Remote; GBP 25,000 - 35,000; Full time

Job summary

A prominent marketing company in St Helens is seeking a Digital Marketer to support the sales team through lead generation efforts. Your role includes managing ad campaigns, creating effective landing pages, and performing detailed data analysis to enhance campaign performance. The ideal candidate should possess a relevant Bachelor's degree, proven experience in campaign strategy development, and strong skills in Excel, along with a foundational understanding of analytics tools. This is a great opportunity to impact brand presence and product adoption.

Qualifications

• Bachelor's degree preferred in marketing or a related field.
• Experience in creating and implementing campaign strategies.
• Strong skills in Excel, including pivot tables and vlookups.

Responsibilities

• Manage adwords and other paid channels.
• Set targets and build strategies to achieve them.
• Create and optimise landing pages to increase signups.
• Perform data analysis around web traffic and key metrics.
• Communicate with team on campaign developments.

Skills

Campaign strategy development

Excel proficiency

Data analysis

Ad copy creation

KPI monitoring

Education

Relevant Bachelor's degree

Tools

Analytics tools

Job description

Job role:

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage adwords and other paid channels
• Set targets and build strategies to help achieve them
• Create and test ad copy for operational efficiency
• Create and optimise landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• Relevant Bachelor's degree preferred
• Proven experience building campaign strategies from scratch
• Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data