Digital Marketing Specialist

Ascom Holding AG; Lichfield; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading technology company in the United Kingdom is seeking a Digital Marketing Specialist to join its Global team. This role involves developing and implementing the global website marketing strategy and executing digital marketing initiatives to drive growth. The ideal candidate will have a degree in Digital Marketing and at least 6 years of experience, preferably within the healthcare sector. You will be part of a dynamic team focused on innovation and making a real difference in communication solutions.

Benefits

Competitive salary and benefits package

Opportunities for professional growth

Global network of colleagues

Qualifications

• Minimum 6 years’ experience in Digital Marketing, ideally within Healthcare.
• Proven track record of Digital strategy and execution.
• Experience working in an international environment.

Responsibilities

• Develop and implement global website marketing strategy.
• Execute and analyze digital marketing initiatives.
• Optimize digital marketing campaigns across channels.

Skills

Digital strategy development

Campaign management

SEO

PPC

Market research

Education

Degree in Digital Marketing

Tools

Piwik

Microsoft Clarity

Google Search

Job description

Join Ascom as a Digital Marketing Specialist – Where Innovation Meets Impact

At Ascom, we’re on a mission to empower healthcare and enterprise environments with cutting‑edge communication and workflow solutions. Our technology connects people, systems, and devices – and now we’re looking for a Digital Marketing Specialist to join our Global team.

Purpose

As a member of our Global Content team, you’ll be supporting our business and our global and regional teams to drive growth and customer satisfaction through managing Ascom’s online presence.

The impact is both operational and tactical. The role contributes to the execution of the global marketing communications strategy. The role requires interaction across regions and functions, as well as management of external agencies such as web development, SEO, analytics and, UX.

Responsibilities

• Developing, and implementing Ascom’s global website marketing strategy
• Developing, executing and analyzing digital marketing initiatives and ensuring that they contribute to the global strategy and our growth initiatives
• Work with our content and segment teams to ensure that digital channels are integrated into every campaign
• Plan, execute, and optimize digital marketing campaigns across different channels, including SEO, and PPC
• Oversee the development of our website as the hub of our digital content
• Monitor and analyze campaign/website performance using tools such as Piwik, Microsoft Clarity and Google Search to continually improve outcomes through ROI analysis, and adjust strategies based on data insights
• Conduct market research to identify trends and insights that inform marketing strategies, improve ROI and keep Ascom ahead of our competitors

Knowledge & Experience

• Degree in Digital Marketing, preferably a bachelor’s degree
• Minimum of 6 years’ experience in Digital Marketing, ideally within Healthcare
• Proven track record of Digital strategy, execution of plans and projects
• Experience working in an international environment and in globally dispersed teams

Why Ascom?

At Ascom, we don’t just build technology – we build trust, efficiency, and better outcomes. You’ll be part of a collaborative, forward‑thinking team that values innovation, integrity, and impact. We offer:

• A competitive salary and benefits package
• Opportunities for professional growth and development
• A global network of passionate colleagues
• A chance to make a real difference in healthcare and enterprise environments