Digital Marketing Specialist

Frontiers; Greater London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A global research publisher is seeking a Digital Marketing Specialist to enhance brand awareness through social media and Google ads. The role requires hands-on experience with various platforms, excellent writing skills, and a customer-centric approach. Applicants can expect to work in a hybrid model, with office presence required three days a week. This position offers various benefits, including additional wellbeing days and a balanced work model promoting collaboration.

Benefits

4 additional wellbeing days

Access to learning platforms

Volunteering opportunities

Wellbeing initiatives like yoga classes

Possible benefits based on location

Qualifications

• Hands-on experience with major social media platforms.
• Proven track record using Ads Managers and Google Analytics.
• Excellent editing skills to communicate complex topics clearly.

Responsibilities

• Plan, implement and optimize digital marketing campaigns.
• Create and test engaging content for various channels.
• Monitor and report on campaign performance.

Skills

Social media platforms experience

Google Ads knowledge

Excellent writing and editing skills

Project management skills

Data-driven presentation abilities

Tools

Google Analytics

Hootsuite

Marketing Cloud

Job description

Who we are

We are on a mission to make all science open, enabling the research community to develop the solutions we all need to live healthy lives on a healthy planet.

Frontiers is one of the world’s largest and most impactful research publishers, dedicated to making peer-reviewed, quality-certified science openly accessible. Our articles have been viewed 4 billion times, reflecting the power of research that is open for all.

Follow the links below to learn more about our work.

www.frontiersin.org/about/annual-reports

www.youtube.com/watch?v=87ejFfnQzko

What we can offer you

At Frontiers, our working model for new roles includes a balanced approach that fosters collaboration through regular engagement at our office hubs in key locations. While we value flexibility, we also believe that shared in-person time strengthens team culture, trust, and productivity.

We provide a range of benefits across our global locations, including but not limited to:

• 4 additional wellbeing days in addition to existing annual leave allowance
• Access to learning platforms and dedicated learning & development time
• A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
• Employees can dedicate three days each year to volunteer
• Additional benefits depending on your location (e.g. pension plan and private medical care)

Please note, this is a 12 month fixed term contract

The role

Reporting into the Digital Marketing Manager, the Digital Marketing Specialist leverages digital marketing channels such as social media and the Google advertising network to increase brand awareness and drive conversions in line with the core business objectives. This is a fantastic opportunity for an enthusiastic digital marketer looking to learn and develop.

What you will do:

• Plan, implement and optimize paid and organic campaigns across the digital marketing channels, such as social media, Google ad network, and our website, aiming to increase brand awareness and engagement, lead generation and content acquisition
• Create and test engaging content (copy, creatives) for our digital marketing channels
• Work with the relevant teams across the business to deliver key targets and support business growth
• Support and enable team members from other departments on social media best practices
• Manage daily conversations taking place on feeds
• Monitor and report on campaign performance; provide expert recommendations to maximize the return on investment

Skills, Knowledge and Experience:

• Hands-on experience in social media platforms, including Facebook, Instagram, X, and LinkedIn.
• Experience in organic social media posting.
• Proven track record of using key tools such as Ads Managers (e.g., Facebook, X, LinkedIn, and Google), Google Analytics, and social media management tools (e.g., Hootsuite, Sprinklr).
• Excellent writing, editing, and proofreading skills, with the ability to communicate complex topics in clear and accessible language. Native-level English level.
• Good knowledge of Google Ads.
• Ability to produce and deliver clear and concise data-driven presentations and reports.
• Good project management skills and ability to work on multiple projects simultaneously.
• Flexible and able to shift between priorities.
• Customer-centric, results-oriented, and analytical.
• Excited about Frontiers’ mission to make science open and enable healthy lives on a healthy planet.

Desirable:

• Certification in Google Ads and Google Analytics
• Experience with Marketing Cloud
• Experience with AI in digital marketing
• Experience in brand management or working with brand campaigns
• Experience with email marketing

This role is office based (London/Madrid), it is expected you must be in the office 3 days a week with working from home an option for the rest of the week.

Apply now

Please click the 'apply' button on this page and submit your application in English.

Please inform us if you require any special accommodations to participate fully in our recruitment experience. You can contact us at [e-mail] for any additional support.

Equal opportunity statement

Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.