Digital Marketing Specialist

Sommet Education; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading international education group in Central London is seeking a Digital Marketing Specialist. This role involves managing paid search campaigns across various regions to generate high-quality leads and support enrolment targets. The ideal candidate must have strong expertise in Google Ads and analytical tools like GA4. A bachelor’s degree in marketing or a related field is required, and candidates should be based in the UK. This position allows for remote work up to 60% of the time.

Qualifications

• Strong hands-on expertise in managing performance-driven paid search campaigns.
• Deep technical knowledge of Google Ads, including bidding strategies and audience targeting.
• Comfortable working cross-functionally in a fast-paced environment.

Responsibilities

• Manage and optimise paid search campaigns to deliver high-quality leads.
• Monitor performance daily, adjusting budgets and bidding strategies.
• Collaborate with paid social, analytics, CRM and market teams.

Skills

Google Ads expertise

Analytical skills

Performance marketing

Communication skills

Education

Bachelor's degree in Marketing, Business, or Analytics

Tools

GA4

Looker Studio

Job description

Digital Marketing Specialist

Permanent contract / Central London, Devonshire Square

This position can be remote up to 60% of the weekly working time.

Sommet Education is a unique education group specialised in premium hospitality management and culinary arts, over 8 countries and 22 campuses. The group operates through 5 world-class brands: Glion Institute of Higher Education, Les Roches, École Ducasse, Invictus Education Group and Indian School of Hospitality.

Development, Distinctiveness, Joint Commitment, Openness and Sense of Service are the core values which drive us.

We are seeking a Digital Marketing Specialist to join our friendly and dynamic Digital Marketing team. This is an exciting opportunity to work for an international education group and play a key role in driving global student acquisition.

Are you a highly motivated paid media professional looking for your next challenge? Do you have a hands‑on, analytical and collaborative approach, with a passion for performance marketing?

In this role, you will manage and optimise paid search activity across global markets, supporting key intake periods and delivering qualified leads aligned with commercial targets. This is a great opportunity to join a fast‑growing, international digital team where you can make a real impact and contribute to strategic decision‑making.

About You

You bring strong hands‑on expertise in managing performance‑driven paid search campaigns within complex or multi‑market environments. You have deep technical knowledge of Google Ads, including bidding strategies, keyword management, audience targeting and campaign structuring.

You are highly analytical and confident using tools such as GA4 and Looker Studio to interpret data, draw insights and translate them into clear, actionable recommendations. With excellent communication and organisational skills, you are comfortable working cross‑functionally, managing competing priorities and influencing outcomes in a fast‑paced environment. A bachelor’s degree in marketing, Business, Analytics or a related field is required. Google Ads certification is essential.

Your Role

• Manage and optimise paid search campaigns across multiple regions to deliver high‑quality leads and support enrolment targets.
• Monitor performance daily, adjusting budgets and bidding strategies in line with intake priorities and pacing requirements.
• Analyse campaign results, prepare performance insights and recommend actions to improve efficiency, conversion quality and channel contribution.
• Collaborate closely with paid social, analytics, CRM and market teams to ensure paid search activity supports the wider acquisition strategy.
• Maintain campaign hygiene, documentation and platform best practices to ensure long‑term scalability and stability.
• Support forecasting, budget planning and quarterly channel strategies.
• Contribute to cross‑channel projects such as creative testing, landing page optimisation and tracking improvements.
• Share learnings, support best‑practice development and contribute to internal playbooks and governance initiatives.

Interested in this opportunity? Don't delay - apply today!

Application deadline: 30 January 2026

This organisation is not able to offer sponsorship. Candidates must be based in the UK with eligibility to live and work in the UK.