Digital Marketing Specialist

Nextech Group; England; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A national financial company in the UK is looking for a Digital Marketing Lead to enhance its digital presence. The ideal candidate will manage SEO and PPC campaigns, oversee WordPress site performance, and employ AI-driven strategies to optimize content. This role offers the opportunity to shape the digital marketing landscape and requires experience in digital marketing tactics and tools like Atlas and Meta. The position supports hybrid work arrangements.

Qualifications

• Proven experience in digital marketing, specifically in SEO and PPC.
• Hands-on experience managing WordPress sites.
• Strong understanding of AI content strategies and optimisation.

Responsibilities

• Develop and implement SEO strategies to drive organic traffic.
• Manage and optimise WordPress websites for SEO health and performance.
• Execute Local SEO initiatives across various regions.
• Lead PPC campaigns for lead generation and marketing.
• Utilise AI tools to generate and optimise content.

Skills

SEO

PPC Campaign Management

Local SEO

WordPress Management

AI Content Optimisation

Tools

Atlas

Meta

Job description

Digital Marketing Lead

Salary: Up to £60k

Location: Bedford (Hybrid / Remote)

About the Role

My client, a national financial company, is expanding its digital marketing capability and organic presence across the UK.

They're seeking a hands‑on SEO & Digital Marketing Lead to take full ownership of SEO, Local SEO, and PPC campaigns, as well as AI‑driven content strategies using tools like Atlas or Meta.

This role is ideal for a results‑driven marketer who enjoys technical SEO, paid search, WordPress management, and AI content optimisation, and wants to shape a national digital footprint.

Key Responsibilities

• Develop and implement a comprehensive SEO strategy to drive high‑quality organic traffic
• Take ownership of WordPress websites - including site structure, templates, plugins, SEO health, and performance
• Plan and execute Local SEO initiatives across multiple regions and service areas
• Manage PPC campaigns to support lead generation and marketing objectives
• Use AI tools (Atlas, Meta, or similar) to generate, optimise, and scale content across landing pages and blogs

Monitor and report on performance using GA4, Go…