Digital Marketing Specialist

Informa Plc; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading B2B events company in London is seeking an Email Marketing Manager to optimize campaign performance and manage digital marketing initiatives. Ideal candidates will have over 3 years of experience in email marketing, proficiency with marketing analytics, and strong project management skills. The role offers an exciting opportunity to drive innovative marketing strategies in a dynamic environment.

Qualifications

• 3+ years of experience in executing email marketing campaigns.
• Strong understanding of email marketing platforms and tools.
• Proficiency in analyzing marketing metrics and KPIs.

Responsibilities

• Design comprehensive email marketing campaigns adhering to best practices.
• Monitor email delivery metrics and troubleshoot delivery issues.
• Coordinate with paid media, SEO, and CX teams for integrated campaign activation.

Skills

Email marketing execution

Analytical skills

Project management

Knowledge of email A/B testing methodologies

Proficiency in analyzing marketing metrics

Strong communication skills

Problem-solving skills

Tools

Marketo

Google Analytics

Salesforce

Email on Acid

Job description

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Job Description

This position will be based in our 5 Howick Place, London office

This role combines technical expertise in email marketing with analytical skills to optimize campaign performance and drive conversions. It also requires project management to make sure digital campaigns are executed in line with SLAs and that cross-functional coordination supports successful campaign delivery.

Key Responsibilities

Email Marketing Strategy & Execution

• Design comprehensive email marketing campaigns adhering to best practices
• Optimize email content, CTAs, formatting, and pre-headers to maximize engagement
• Determine optimal send times based on audience behavior and data analysis
• Manage and maintain the email marketing calendar
• Monitor email frequency to prevent subscriber fatigue
• Execute email campaign activation and ensure timely delivery
• Act as a consultative partner to stakeholders — proactively advise, guide, and communicate email marketing best practices, share what “good” looks like, and make recommendations informed by data insights and campaign learnings
• Liaise with the Marketing Automation and Segmentation teams and provide support with QA as necessary

Performance Monitoring & Optimization

• Monitor email delivery metrics and troubleshoot delivery issues
• Develop and monitor A/B testing strategies to improve campaign performance
• Track and analyze email conversion rates
• Generate comprehensive campaign reports with actionable insights
• Monitor and maintain Email Campaign SLAs
• Optimize campaigns based on performance data
• Leverage data to drive decision-making and continuously refine email marketing strategy and execution

Digital Marketing Integration

• Coordinate with paid media, SEO, and CX teams for integrated campaign activation
• Leverage analytics to inform cross-channel marketing decisions
• Implement process improvements to enhance marketing effectiveness
• Coordinate between the Brand and Digital Marketing teams to ensure consistent delivery of priorities
• Act as the central point for compiling wash-up documents (e.g. post-show reports)
• Coordinate projects that cross multiple digital disciplines, providing regular updates on progress, blockers and outcomes
• Develop and in-depth understanding of the Brand(s) you are supporting – including their Marketing Strategy and tactical plans – and share this knowledge across the wider Digital Marketing team
• Provide cover for other members of the Digital Marketing team during periods of holiday, illness, or other absence, ensuring continuity of key campaign activity

What Success Looks Like

• Improved email engagement metrics (open rates, click-through rates)
• Increased conversion rates from email campaigns
• Streamlined email marketing processes
• Effective cross-channel campaign integration
• Consistent adherence to SLAs
• Data-driven optimization of email marketing strategies
• Enhanced stakeholder confidence through consultative engagement and evidence-based recommendations
• Strong collaboration and alignment between the Brand and Digital Marketing teams

Required Skills & Experience

• 3+ years of experience in executing email marketing
• Strong understanding of email marketing platforms and tools
• Experience with email A/B testing methodologies
• Proficiency in analyzing marketing metrics and KPIs
• Knowledge of email deliverability best practices
• Experience with marketing automation platforms
• Strong analytical and problem-solving skills
• Excellent project management abilities

Technical Skills

• Email Marketing Platforms (e.g., Marketo, Eloqua)
• Experience using email tools such as Email on Acid, FreshAddress and Inbox Monster
• Analytics Tools (e.g., Google Analytics)
• CRM systems (eg Salesforce)

Desired Qualities

• Detail-oriented with strong organizational skills
• Data-driven decision maker
• Excellent communication skills
• Process-oriented mindset