Digital Marketing - SEO & Performance Coordinator

We Are Adam; Manchester; Hybrid; GBP 38,000 - 40,000; Full time

Job summary

A leading B2B and B2C company in Manchester is seeking a Digital Marketing - SEO & Performance Coordinator. This role involves developing and executing a Pan-European SEO strategy, ensuring SEO best practices are enforced across teams, and monitoring site health. Essential qualifications include a degree in Digital Marketing and proficiency in SEO tools like Google Analytics and Semrush. This full-time position offers a hybrid work model with 2 days a week in the office and a salary range of £38k to £40k based on experience.

Qualifications

• Degree or professional qualification in Digital Marketing or a related field.
• Comprehensive knowledge of On-page, Off-page, and Technical SEO.
• Proficiency in industry tools including Google Analytics, GTM, Looker Studio, and Semrush.

Responsibilities

• Develop and execute a Pan-European SEO strategy.
• Act as the lead educator and go-to expert for SEO best practices.
• Define project scopes, sitemaps, and technical roadmaps.
• Monitor site health and SEO KPIs to identify opportunities.

Skills

On-page SEO

Off-page SEO

Technical SEO

Google Analytics

Search Console

Conversion Rate Optimization (CRO)

Education

Degree in Digital Marketing or related field

Tools

GTM

Looker Studio

Semrush

JIRA

Microsoft Teams

Job description

Digital Marketing - SEO & Performance Coordinator

Location: Manchester

Company: a leading B2B and B2C company

Salary: £38k to £40k DOE

Hybrid: 2 days per week in the office

Permanent: Full time

As the SEO & Performance Coordinator, you will be the internal advocate for organic search, integrating SEO strategy into every facet of our client’s marketing and development roadmaps. You will oversee Pan-European content creation, manage site health audits, and collaborate with cross-functional teams to deliver technical improvements and high-performing digital campaigns.

Key Responsibilities

• Develop and execute a Pan-European SEO strategy that balances local market nuances with global brand goals.
• Act as the lead educator and go-to expert, embedding SEO best practices across the entire organisation.
• Define project scopes, sitemaps, and technical roadmaps in collaboration with internal teams and external partners.
• Serve as the central SEO coordinator for local offices, providing the tools and insights needed to boost regional SERP visibility.
• Oversee CMS configurations (robots.txt, sitemaps, canonicals) and ensure all digital assets are localised and optimised.
• Monitor site health and SEO KPIs to identify growth opportunities and inform data-driven improvements.
• Partner with Content, UX, and Digital teams to ensure a seamless, search-optimised user journey.

Essential Skills

• Degree or professional qualification in Digital Marketing or a related field.
• Comprehensive knowledge of On-page, Off-page, and Technical SEO.
• Proficiency in industry tools including Google Analytics, GTM, Looker Studio (Data Studio), Search Console, and Semrush.
• A solid understanding of UX/UI principles, A/B testing, and Conversion Rate Optimisation (CRO).

Desirable Skills

• Experience managing international, multilingual, or multi-node websites.
• Familiarity with development standards (HTML, CSS, .NET) and modern tech stacks.
• Experience with Enterprise-level CMS platforms (e.g., Sitecore) and Google Merchant Center.
• Proficiency in Agile/Scrum methodologies and task management tools like JIRA and Microsoft Teams.
• Proficiency in additional European languages is a significant plus.

The top end of the salary range is reserved for candidates with extensive experience in Pan-European SEO strategy, technical backlog management, and the alignment of SEO with UX and localisation.

Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!