Digital Marketing Performance & Insights Lead

Mason Frank International; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading consulting service provider is seeking an analytically minded expert to join their digital marketing team in London. The role involves collecting and consolidating data from web analytics, and reporting on ROI for marketing campaigns. Candidates should have experience in data analytics and strong communication skills. This position offers the opportunity to leverage data and drive impactful marketing decisions.

Qualifications

• Previous experience in a data analytics-focused role.
• Experience with tools like Salesforce Analytics and Google Analytics is advantageous.
• Ability to translate complex data into actionable insights.

Responsibilities

• Collect and consolidate data from web analytics and CRM.
• Report on ROI for marketing campaign KPIs.
• Focus on metrics like lead gen and conversion rates.

Skills

Data analytics experience

Digital marketing analytics

Salesforce Analytics

Google Analytics

PowerBI or Tableau

Exceptional data analysis skills

Strong communication skills

Job description

Summary

The organisation that I am working with is a leading provider of consulting services. They're keen on introducing an analytically minded and detail orientated expert to support their digital marketing team. A big part of this role would be to report on ROI on marketing campaigns across channels as well as leveraging data from their website.

The day to day

A key part of this role would be to collect and consolidate data from web analytics, Pardot marketing automation, and Salesforce CRM to form extensive performance data sets. The day to day would also include ROI reporting for marketing campaign KPIs etc. Focusing on metrics that reflect impact such as lead gen, conversion rates, revenue attribution, and cost per customer acquisition.

Key Skills

• Previous experience in a data analytics-focused role, with an emphasis on digital marketing analytics.
• Experience with Salesforce Analytics, Google Analytics, and other analytics tools such as PowerBI or Tableau is advantageous but not essential.
• Exceptional data analysis skills, with the ability to translate complex data into actionable insights.
• Strong communication skills, able to present data and insights in a clear, concise manner.

If you would like to find out more about this job, please feel free to reach out via the contact information below:

(phone number removed)

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