Digital Marketing Performance Analyst

LV=; Bournemouth; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading insurance firm in Bournemouth seeks a Digital Marketing Performance Analyst to enhance their digital capabilities. The role involves data capture, dashboard creation, and ensuring data integrity. The ideal candidate has a relevant degree, experience in analytics, and proficiency in Google tools. This position offers a competitive salary, extensive holiday benefits, and flexible work options.

Benefits

26 days' holiday increasing to 28

Annual bonus scheme

Flexible benefits

Competitive pension scheme

Group Life Assurance

Employee Assistance Programme

Up to 20% discount on life products

Qualifications

• A strong interest in data analysis.
• Previous experience as a technical digital analyst.
• Good understanding of user journeys and conversion optimisation.

Responsibilities

• Review and maintain GTM tags for consistency.
• Provide recommendations on GA4 data usage.
• Create datasets and query data using SQL.

Skills

Data analysis

Communication

Stakeholder engagement

Managing workloads

Education

Bachelor’s degree in computer science, mathematics, marketing or relevant field

Tools

Google Tag Manager

Google Analytics

Looker Studio

BigQuery

SQL

Job description

About The Role

We have an exciting opportunity for a skilled and technical individual to join our Marketing team as a Digital Marketing Performance Analyst.

The successful candidate will ensure accurate data capture across digital campaigns and build integrated dashboards to deliver actionable insights and robust reporting.

You will have the opportunity to develop your skill set as part of a talented team enhancing our digital capability and influencing our marketing performance.

We support hybrid working, with a regular (3 days a week) presence required in our Bournemouth offices.

Key Responsibilities

• Review and maintain GTM tags to ensure consistency with business requirements.
• Provide expert recommendations on GA4 data usage and create clear technical event documentation to define the scope of analysis.
• Create rich datasets and merge information by exploring data sources, Google search console and internal systems. Query data using SQL from Google Analytics.
• Design and maintain data visualisations, reports, and dashboards (using tools such as Looker Studio, PowerBI, Microsoft Excel) that are intuitive to assist decision making.
• Monitor data quality and create alerts for data discrepancies for investigation.
• Ensure GDPR compliance and incorporate into workflows for data-modelling with GA4 consent mode integration.

About You

• Bachelor’s degree in computer science, mathematics, marketing or any other relevant field, with a strong interest in data analysis
• Previous experience as a technical digital analyst with a good understanding of user journeys and conversion optimisation
• Experienced in managing and analysing analytics accounts, goals, properties, dashboards, reports, segments, and custom channel/content groupings
• Good working knowledge of Google Tag manager, Google Analytics, Looker studio and BigQuery Cloud data
• Strong communication and stakeholder engagement
• Ability to manage own workload effectively

Desirable

• Experienced with workflow management and audit tools such as Jira, Azure DevOps, SharePoint and Confluence
• Understanding of programming and web technologies, including JavaScript, HTML, Python, or SQL

Reward and Benefits

This role is a Band B in the LV= Structure.

At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:

• 26 days' holiday – increasing after two years of service to 28 days
• The opportunity to buy or sell up to five days of holiday
• An annual bonus scheme based on company and personal performance
• Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance
• Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)
• Group Life Assurance of four times your basic pay to your dependents (you’ll have the option to increase this to 8 x cover)
• Group Income Protection, if you enrol into the pension scheme and reach 5 years of service
• Employee Assistance Programme (EAP) service for support when you need it
• Virtual GP service
• Shared parental leave
• Up to 20% discount on our life products for you and your immediate family.

Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship for your application to be considered.

About Us

We’re proud of our inclusive culture at LV= and, as an equal‑opportunity employer, we continually work to remove unconscious bias from our recruitment process. We value our colleagues for what they bring to our team regardless of any protected status or characteristics they may have. Talk to us about flexible working as part of your application; if it’s right for you, our members and customers, and our business, then we’ll do everything we can to make it happen.