Digital Marketing Officer

Motor Neurone Disease (MND) Association; Northampton; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A health-focused organization is seeking a Digital Marketing Officer to enhance their digital presence. You will manage paid digital marketing campaigns, collaborate with teams to drive engagement, and analyze performance metrics. The ideal candidate has experience with Google Ads and Meta Ads, along with strong analytical and communication skills. This position offers hybrid working options and a comprehensive benefits package, including healthcare and training opportunities.

Benefits

28 days holiday plus bank holidays

Access to UK Healthcare

24/7 GP access

Life assurance

Salary sacrifice schemes

Enhanced pension scheme

Training opportunities

Qualifications

• Experienced in planning and optimizing paid digital advertising campaigns.
• Skilled in managing budgets and tracking campaign performance.
• Knowledge of current digital marketing best practices.

Responsibilities

• Plan and deliver effective paid digital marketing campaigns.
• Work with a digital marketing agency to optimize campaigns.
• Monitor and analyze digital campaign data.

Skills

Planning digital marketing campaigns

Managing digital advertising budgets

Analytical skills

Communication skills

Collaborative skills

Tools

Google Ads Manager

Meta Ads Manager

Job description

Are you looking to use your digital marketing expertise to make a real impact?

We’re seeking a Digital Marketing Officer to join our Digital Engagement team at the Motor Neurone Disease (MND) Association. You’ll help shape, manage and deliver paid digital marketing campaigns that increase visibility, inspire action, and drive support for the MND Association’s important work. Working closely with the Digital Engagement Manager and our digital marketing agency, you’ll ensure our paid activity reaches the right audiences and delivers measurable results.

Key Responsibilities

• Plan and deliver effective paid digital marketing campaigns across social media, search, and other digital platforms.
• Work collaboratively with our digital marketing agency to brief, review, and optimise campaigns within budget.
• Partner with teams across fundraising, campaigning, and national care to identify opportunities for impactful digital activity.
• Monitor and analyse digital campaign data, providing insight-led reports that drive improvement and maximise return on investment.
• Manage digital advertising budgets to ensure efficient use of resources and alignment with strategic goals.
• Support the creation of engaging digital content by working with our in‑house creative teams and external partners.
• Align paid and organic social media activity in collaboration with the Social Media Officer to ensure consistent messaging.
• Stay informed on emerging digital trends and tools, identifying new ways to strengthen engagement and reach.

About You

• Experienced in planning, managing, and optimising paid digital advertising campaigns.
• Experience working with digital marketing agencies and using platforms such as Google Ads Manager and Meta Ads Manager.
• Skilled in managing budgets and tracking campaign performance to demonstrate value.
• Analytical and detail-focused, able to turn data into actionable insight.
• Strong communicator with excellent collaboration and organisational skills.
• Knowledgeable about current digital marketing best practices and trends.

About Us

Our vision is a world free from MND. Our mission is to improve care and support for people with MND, their families and carers. We fund and promote research that leads to new understanding and treatments and brings us closer to a cure for MND. The Association also campaigns and raises awareness so the needs of people with MND, and everyone who cares for them, are recognised, and addressed by wider society.

What We Offer

• 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays.
• Access to UK Healthcare, including dental, eye care, health screenings, and therapies.
• 24/7 GP access via phone and video.
• Life assurance and confidential counselling helplines.
• Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave).
• Access to Benefit Hub for discounts on everyday shopping.
• Enhanced pension scheme.
• Opportunities for training and personal development.
• Hybrid working.

The full job description and further information about working for the MND Association is available in the candidate pack.

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, employees, volunteers, and stakeholders.

As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

Hybrid Working and Flexibility

This role offers hybrid working, with the expectation to attend the office 1 day per week with flexibility to attend more in line with organisation needs.

If you’re ready to bring your skills to a cause that truly matters, we’d love to hear from you. Apply today to join us as a Digital Marketing Officer and help strengthen the MND Association’s digital presence and supporter engagement.