Digital Marketing Manager - Paid Search & Affiliates

Sainsbury's Limited; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Colleague discount and benefits

Pensions scheme

Private healthcare

Performance bonus up to 20% of salary

Annual holiday allowance

Job summary

Sainsbury's in London is seeking a digital marketing leader to own Paid Search and Affiliate Marketing strategy. You will manage sizable budgets, drive data-driven optimization and collaborate across Marketing, Analytics and Technology to boost performance for our brands and Nectar.

This 12-month FTC role offers impact, visibility and a clear path to growth. You will lead in-house teams, partner with agencies and leverage first-party data to improve incrementality and marketing measurement.

Qualifications

• Hands-on digital marketing experience with strong Paid Search/PPC; Affiliate Marketing experience desirable.
• Experience working with media or affiliate agencies to deliver targeted marketing activity.
• Experience making investment decisions that improve efficiency and performance across channels.
• Proven experience managing significant media budgets.
• Demonstrable experience leading and developing effective in-house media teams.

Responsibilities

• Set the strategic direction for Paid Search and Affiliate Marketing, overseeing budget delivery.
• Own and manage significant budgets, using data and measurement to assess performance and opportunities.
• Develop first-party data usage, automation and measurement strategies across channels.
• Lead Affiliate Marketing strategy, build relationships with partners and drive incremental sales.
• Lead and develop in-house Paid Search and Affiliate experts to grow team capability.
• Collaborate with Marketing, Analytics, Technology and agencies to evolve digital capabilities.

Skills

Paid Search/PPC expertise

Affiliate Marketing

Budget management

Data-driven decision making

Team leadership

Job description

We'd all like amazing work to do, and real work-life balance. That's waiting for you at Sainsbury's. We're one of the biggest supermarkets in the UK, with one of the largest retail websites. So marketing here happens at scale. We move faster than you might expect too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360 and Insights. With more people shopping with us every week, there are more interactions, more moments to connect. And thanks to data and insight, we understand our customers in a way few others can. We work alongside incredible brand partners and some of the best agencies in the industry. So if you're passionate about learning, growing and experiencing new teams, come and explore it all with us.

London location – hybrid

12-month FTC

Why join us

This is a brilliant opportunity to take the lead on two important areas of our digital marketing: Paid Search and Affiliates. You'll have the freedom to shape our strategy, explore new opportunities and make smart decisions about where and how we invest. With a significant media budget and an experienced in-house team behind you, you’ll use data, technology, creativity and customer insight to keep improving our performance across Sainsbury's, Nectar and Tu Clothing.

It's a role with plenty of variety and visibility. You'll work with teams across Marketing, Analytics and Technology, alongside agencies, Google and affiliate partners, giving you the opportunity to influence how we evolve our digital marketing capabilities and deliver genuine commercial impact.

What You'll Do

You'll set the strategic direction for Paid Search and Affiliate Marketing, making sure our investment delivers against our customer and commercial goals. You'll own and manage significant budgets, using data and measurement to understand what's working, where we can improve and where the next opportunity lies. Across Paid Search, you'll help us make smarter use of first-party data, automation and machine learning, while evolving areas such as incrementality testing and marketing measurement.

For Affiliates, you'll develop the strategy and marketing plan, build strong relationships with our key partners and agencies, and make sure our activity continues to drive incremental customers and sales. You'll also look at how our technology, platforms, creative approach and measurement can evolve to deliver even better results.

People leadership is a big part of this role too. You'll lead and develop our in-house Paid Search and Affiliate experts, creating an environment where the team can grow their expertise, challenge thinking and continuously improve how we work.

Who You Are

You're an experienced digital marketing leader with strong hands-on Paid Search/PPC expertise, alongside experience or knowledge of Affiliate Marketing. You know how to get the best from performance marketing and love finding ways to make it work harder.

Commercially minded and comfortable with data, you can look beyond headline performance to understand incrementality, profitability and customer value. You're confident managing significant budgets and making informed investment decisions, while being equally comfortable getting into the detail of campaign performance, technology and measurement.

You're also a natural collaborator. You know how to build strong relationships with agencies, media and affiliate partners and teams across the business, bringing people with you while keeping things moving at pace. And as a people leader, you'll enjoy coaching and developing others while building a team with brilliant digital expertise.

Essential Criteria

• Hands-on digital marketing experience, with strong Paid Search/PPC expertise essential. Affiliate Marketing experience is desirable.
• Experience working with media or affiliate agencies to deliver targeted marketing activity.
• Experience making investment decisions that improve efficiency and performance across channels.
• Proven experience managing significant media budgets.
• Demonstrable experience leading and developing effective in-house media teams.

We are committed to being a truly inclusive retailer so you'll be welcomed whoever you are and wherever you work. Around here, there's always the chance to try something new — whether that's as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we'll also offer you an amazing range of benefits. Here are some of them:

• Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year.
• We've also got you covered for your future with our pensions scheme and life cover.
• You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform.
• Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private healthcare.
• We also offer other benefits that will help your money go further such as season ticket loans, interest-free car loan of up to £10k, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers.
• And if you ever need it there is also an Employee Assistance Programme.
• Moments that matter are as important to us as they are to you which is why we give up to 26 weeks' pay for maternity or adoption leave and up to 4 weeks' pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).