Digital Marketing Manager - Luxury jewellery brand

REC-REVOLUTION; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A prestigious luxury jewellery brand is looking for a Digital Marketing Manager to drive all online marketing initiatives. The ideal candidate will possess a luxury background, manage marketing budgets, and enhance digital presence. Responsibilities include overseeing digital marketing activities, conducting data analysis via Google Analytics, and optimizing paid campaigns. This role requires a results-driven individual passionate about building brand awareness in the luxury sector.

Qualifications

• Experience in digital marketing for luxury or premium brands.
• Strong understanding of performance marketing across various channels.
• Ability to manage large marketing budgets effectively.

Responsibilities

• Spearhead all digital marketing activities to enhance brand visibility.
• Manage performance marketing budgets for maximum ROI.
• Oversee the planning and optimization of paid advertising campaigns.
• Conduct keyword research and competitor analysis.

Skills

PPC management

SEO

Data analysis

Email marketing

Budget management

Tools

Google Analytics

Google Ads

Meta Ads

Job description

Areyoureadytojoinaprestigiousluxuryjewellerybrand,recognisedgloballyforitseleganceandexceptionalcraftsmanship?

AstheDigitalMarketingManager,youwillspearheadallonlinemarketinginitiativestopropelthebrand'sdigitalpresenceandgrowth.The brand is seeking a results-driven Digital Marketing Manager to oversee all online marketingactivity and drive the brands digital growth activity and drive the brands digital growth.

This role is ideal for someone with a luxury or premium background who is confident managing marketing budgets, delivering data-led campaigns, and strengthening online visibility across all channels.

Key Responsibilities

• Leadalldigitalmarketingactivityincludingpaidsearch(PPC),paidsocial,retargeting,displayadvertising,SEO,andemailmarketing.
• Manageperformancemarketingbudgetsacrossmultiplechannels,optimisingspendformaximumROI.
• OwnandinterpretdataviaGoogleAnalytics,reportingontraffic,conversions,customerbehaviour,andcampaignperformance.
• Developandexecutestrategicdigitalcampaignstosupportproductlaunches,seasonalmoments,andbrandawareness.
• Overseetheplanning,creation,andoptimisationofpaidadvertisingcampaigns(GoogleAds,MetaAds,andrelevantluxurychannels).
• Collaboratewithinternalcreativeandeccomerceteamstoensuremessaging,landingpages,andproductstorytellingareconsistent.

Conductkeywordresearch,competitoranalysis,andperformanceauditstoidentifygrow...