Digital Marketing Manager | Hybrid, Data-Driven Campaigns

Welcome Break; Brighton; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

50% off onsite brands

£10 meal allowance when travelling

Hybrid working pattern

Paid breaks

Wellbeing Centre & EAP

Discount portal

Job summary

Welcome Break is seeking a Digital Marketing Manager to shape online engagement across CRM, website, SEO, PPC, email and social media. You will turn customer data and campaign insight into actions that drive clicks, engagement and repeat visits.

This hands-on, commercially minded role works with internal teams, brand partners and agencies to deliver against clear objectives. This role is based at the Milton Keynes Head Office with hybrid travel across sites in the UK.

Qualifications

• Significant digital marketing experience, in-house or agency side.
• Strong CRM, email marketing and customer segmentation knowledge.
• Expertise in SEO, PPC, website optimisation and performance analytics.

Responsibilities

• Develop and deliver our digital marketing strategy across SEO, PPC, email, social media and display.
• Own CRM activity and build customer journeys using segmentation and behavioural data.
• Support Customer Data Platform adoption and GDPR compliant campaigns.
• Improve website performance, conversion and organic visibility.
• Manage paid media budgets and testing for efficiency.

Skills

Digital marketing

CRM

Email marketing

Customer segmentation

SEO

PPC

Website optimization

Analytics

Tools

Google Analytics

Google Ads

Job description

Welcome Break is seeking a Digital Marketing Manager to shape online engagement across CRM, website, SEO, PPC, email and social media. You will turn customer data and campaign insight into actions that drive clicks, engagement and repeat visits.

This hands-on, commercially minded role works with internal teams, brand partners and agencies to deliver against clear objectives. This role is based at the Milton Keynes Head Office with hybrid travel across sites in the UK.