Digital Marketing Manager - Harrogate

Grantley Hall; Harrogate; On-site; GBP 35,000 - 50,000; Full time

Job summary

A luxury hotel in Harrogate is seeking a Digital Marketing Manager to enhance online presence and drive direct bookings. The ideal candidate will have proven digital marketing experience, particularly in SEO and PPC strategies, alongside strong analytical skills. This role involves managing social media, email marketing, and overall online activities to ensure engagement and conversions. Comprehensive benefits package is included.

Benefits

Tips typically over £200 per month

Complimentary meals whilst on duty

31 days annual leave

Professional development opportunities

Discounted stays at the hotel

Qualifications

• Proven track record in digital marketing within hospitality or luxury sectors.
• Strong knowledge of SEO, PPC, and digital reporting tools.
• Ability to analyze data and turn insights into actionable strategies.

Responsibilities

• Own all online activity, ensuring content is updated and SEO-friendly.
• Develop and execute SEO and PPC strategies to drive traffic.
• Plan, deliver, and optimize email marketing campaigns.

Skills

Digital marketing experience

SEO knowledge

PPC expertise

Google Analytics proficiency

Social media management

Data analysis

Content Management Systems

Excellent communication

Organizational skills

Attention to detail

Tools

Google Analytics

Social media platforms

Job description

Responsibilities

• Own all online activity, including the hotel and pub websites, ensuring content is regularly updated, optimised and accurate.
• Develop and execute robust SEO and PPC strategies to drive qualified traffic, engagement, and conversions.
• Plan, deliver, and optimise email marketing campaigns, ensuring strong personalisation, segmentation, and automation to drive direct bookings and guest retention. This includes ensuring guest data is clean and GDPR-compliant.
• Oversee the hotel's social media presence across all platforms, ensuring consistent tone of voice, high engagement, and timely guest responses.
• Use data and market segmentation to identify key customer groups and tailor campaigns that resonate with different audiences.
• Manage and grow the hotel's social media presence across all platforms, ensuring consistent tone of voice and high engagement, with the support of the Content & Social Media Executive.
• Work closely with Sales and Revenue teams to reduce OTA reliance, optimise conversion funnels, and maximise direct bookings via digital channels.
• Manage the paid social plan in accordance to business objectives and priority messages.
• Monitor all external websites and third parties regarding hotel and restaurant listings, ensuring content is accurate and optimised with the support of the Marketing Executive.
• Collaborate with the Content & Social Media Executive to ensure a pipeline of fresh, engaging digital assets (images, videos, stories) to enhance brand awareness and customer engagement.
• Research and implement new digital marketing tools and technologies to improve efficiency and maintain a competitive advantage.
• Deliver monthly reports on digital performance, highlighting ROI and key opportunities.
• Assist in the management of the annual Sales & Marketing budget, focusing on digital allocations and optimising spend.
• Stay ahead of digital marketing trends to ensure the business remains a leader in luxury hospitality online.

Qualifications

• Proven track record in digital marketing within hospitality, luxury lifestyle, or related industries.
• Strong knowledge of SEO, PPC, Google Analytics, and digital reporting tools.
• Demonstrable experience managing social media channels with measurable results.
• Ability to analyse data and turn insights into actionable strategies.
• Familiarity with CMS platforms and website optimisation.
• Excellent written and verbal communication skills.
• Highly organised and able to manage multiple campaigns simultaneously.
• Exceptional attention to detail and accuracy.
• Strong commercial awareness with the ability to manage budgets effectively.
• Creative and innovative approach to campaigns and PR ideas.

Company Overview

Nestled in the North Yorkshire countryside, Grantley Hall is a five-star, 17th-century property offering a blend of stately grandeur and contemporary luxury. A leader in luxury hospitality, it was the first UK hotel to achieve Hospitality Assured World Class Status and also received a Two MICHELIN Key Distinction in 2024. As a member of The Leading Hotels of the World and PoB Hotels, it features 47 opulent rooms and suites, five restaurants, three bars, an award‑winning spa, and a cutting‑edge gym, making Grantley Hall a truly distinctive luxury experience. The hotel is also a member of Forbes Travel Guide which recognises a commitment to service excellence across the globe.

Benefits

• Tips typically over £200 per month (£2,400 per year)
• Complimentary bespoke uniform and chef whites
• Complimentary meals whilst on duty
• Refer a Friend bonus - Earn up to £1000
• Complimentary employee car parking
• Complimentary state of the art onsite gym - with personal trainer support
• 31 days annual leave (including bank holidays) increasing with service
• Professional development opportunities at all levels
• Reimbursement on work shoes, sight tests and professional memberships
• Modern and spacious discounted live in accommodation for eligible roles
• Access to hundreds of exclusive employee benefits, rewards and discounts targeted specifically at the hospitality sector. We support our employees do more with their money and help their wellbeing be providing access to a wide range of stand out well being support.
• We celebrate success. With an annual awards ceremony as well team events and incentives. Throughout the year we also celebrate training achievements, birthdays, marriages, new babies and length of service awards.
• Employee Assistance Programme helpline and online support, along with wellbeing champions onsite
• Team Member of the Month Awards
• Discount on Grantley Halls Restaurants, Spa products and Gift Shop
• Discounted stays at Grantley Hall, as well as other Pride of Britain Hotels
• Cycle to work scheme
• Access to Wagestream, allowing you to instantly access your wages
• Simplyhealth - Health cash plan