Digital Marketing Manager - Gaming

Michael Page (UK); England; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A well-established organisation in the entertainment sector is seeking a Digital Marketing Manager. In this role, you will lead and deliver digital paid media campaigns, develop strategies, and analyze performance across various platforms. The ideal candidate has experience in the retail or entertainment industry, strong analytical skills, and excellent communication abilities. This opportunity offers a hybrid working model, with 3 days in Berkshire.

Qualifications

• Experience in retail/ecommerce/consumer electronics or video games.
• Strong analytical skills to interpret campaign performance.
• Ability to manage budgets effectively.

Responsibilities

• Lead digital paid media campaigns to drive customer engagement.
• Develop and implement digital paid media strategies.
• Analyse campaign performance and provide actionable insights.
• Collaborate with internal teams on marketing strategies.
• Monitor industry trends to stay ahead.
• Ensure consistent branding across media channels.
• Manage budgets to maximise ROI.

Skills

Proven experience in managing paid media campaigns

Strong analytical skills

Expertise in digital marketing platforms and tools

Excellent communication skills

Ability to manage budgets

Job description

About Our Client

This role is with a well-established organisation in the consumer entertainment sector.

Job Description

The successful Digital Marketing Manager - Gaming will...

• Lead & deliver digital paid media campaigns to drive customer engagement.
• Hybrid Working: 3 days per week in Berkshire.

• Develop and implement digital paid media strategies to achieve business objectives.
• Manage and optimise advertising campaigns across various platforms.
• Analyse campaign performance and provide actionable insights for improvement.
• Collaborate with internal teams to align marketing strategies and goals.
• Monitor industry trends and competitor activities to stay ahead in the retail/ecommerce sector
• Ensure consistent branding and messaging across all paid media channels.
• Manage budgets effectively to maximise return on investment.
• Work closely with external agencies to deliver high-quality campaigns.

The Successful Applicant

A successful Digital Marketing Manager - Gaming should have:

• Proven experience in managing paid media campaigns within the retail/ecommerce/consumer electronics, entertainment or video games industry.
• Strong analytical skills to interpret campaign performance data.
• Expertise in digital marketing platforms and tools.
• Ability to manage budgets and deliver cost-effective results.
• Excellent communication and collaboration skills.
• A strategic mindset with a focus on achieving measurable outcomes.

What's on Offer

An exciting opportunity with a leading brand.