Digital Marketing Manager - FTC 12 months

Turner & Townsend; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global professional services company in the UK is seeking a Digital Marketing Manager to lead their digital strategy, leveraging AI to enhance user experience and performance. The ideal candidate will manage the global website, drive brand awareness, and integrate emerging technologies. Candidates should have extensive digital marketing experience, particularly with AI-driven tools in a B2B context, and possess strong project management and communication skills.

Benefits

Flexible working environment

Healthy work-life balance

Qualifications

• Extensive experience of digital marketing, ideally in a B2B environment.
• Strong technical knowledge of CMS platforms (Umbraco preferred).
• Understanding of marketing automation and machine learning applications.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Lead digital marketing strategy and manage global website.
• Implement AI for marketing enhancement and personalisation.
• Oversee website performance and manage testing cycles.
• Manage digital and design agencies and collaborate with teams.

Skills

Digital marketing

AI-driven tools

CMS platforms

UX principles

SEO best practices

Project management

Stakeholder management

Tools

Umbraco

Asana

Salesforce

Job description

Company Description
Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries. Working with our clients across real estate, infrastructure, energy and natural resources, we transform together delivering outcomes that improve people’s lives. Working in partnership makes it possible to deliver the world’s most impactful projects and programmes as we turn challenge into opportunity and complexity into success. Our capabilities include programme, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero and digital solutions.

We are majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, with our partners holding a significant minority interest. Turner & Townsend and CBRE work together to provide clients with the premier programme, project and cost management offering in markets around the world.

Please visit our website: www.turnerandtownsend.com

Job Description

We are looking for a forward-thinking Digital Marketing Manager with a strong technical foundation and a passion for leveraging emerging technologies, including AI, to drive marketing innovation. This role takes the lead on managing our global web platform and delivering a range of digital projects that improve performance across the website to elevate the user experience. The role is pivotal in driving brand awareness, customer engagement, and revenue growth through the website. It also blends technical platform management, UX enhancements, and operational excellence with coordinating broader digital initiatives and enabling MarTech integration.

Digital strategy and innovation

• Develop and lead a future‑ready digital marketing strategy and roadmap for our global website that leverages AI, automation, and potentially personalisation.
• Identify and implement emerging technologies to enhance campaign effectiveness and user experience.

AI and data‑driven marketing

• Explore and make recommendations on how we can apply machine learning models for audience segmentation, predictive analytics, and content optimisation.
• Work with the content team to use AI tools for dynamic content creation and developing personalised and data‑driven customer journeys.

Technical leadership

• Evaluate and integrate new tools through a range of pilots (e.g., generative AI, MarTech platforms) to improve efficiency and scalability, particularly as we expand our website presence into priority markets.
• Apply A/B testing and real‑time analytics to optimise performance.
• Lead the integration of new MarTech and workflows.

Team and collaboration

• Manage digital and design agencies and collaborate with in‑house IT and digital transformation teams.
• Collaborate with in‑house design, content, and brand teams.
• Adopt our culture of experimentation, continuous learning, and creative excellence.

Digital infrastructure and innovation

• Oversee website and digital platform performance, managing sprint and testing cycles.
• Integrate AI for UX personalisation and conversion rate optimisation.
• Stay ahead of emerging AI trends and tools, evaluating their potential for marketing innovation.
• Implement SEO/GEO strategy and deliver a programme of performance reporting improvements.
• Ensure compliance with security, data privacy, and accessibility standards.

Qualifications

Essential

• Extensive experience of digital marketing, with proven experience in AI‑driven tools and strategies, ideally in a B2B environment.
• Strong technical knowledge of CMS platforms (Umbraco preferred), UX principles, and SEO/GEO best practices.
• Strong understanding of marketing automation, machine learning applications, and data‑driven decision‑making.
• Experience with platforms like Asana, Salesforce, and AI content generation and review tools.
• Excellent leadership, communication, and project management skills.
• Analytical mindset with a passion for innovation and experimentation.
• Proven project management skills, including managing suppliers and multiple workstreams.
• Excellent stakeholder management and communication skills.

Desirable

• Experience in B2B websites, tech, or AI‑related industries.
• Certifications in AI marketing platforms and data analytics.
• Familiarity with ethical considerations and compliance in AI marketing.

Additional Information

Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change.

We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work‑life balance.

Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.

SOX control responsibilities may be part of this role, which are to be adhered to where applicable.