Digital marketing manager for data and AI

ThoughtSpot; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Офис 3+ дня в неделю

Обучение и использование AI инструмент

Job summary

ThoughtSpot в роли ведущего партнера по цифровому росту в регионе EMEA ищет специалиста, который возглавит стратегию веб-каналов, платной медиа, SEO и AI‑поиска. Ваша задача — масштабировать лидогенерацию и влияние бренда в ключевых рынках Европы.

Работая в энергичной команде маркетинга и продаж, вы будете внедрять эффективные кампании, локализовать сообщение для разных языков и индустрий, а также формировать повторяемый геймплей роста для всей организации.

Qualifications

• 5+ лет в росте или цифровом маркетинге, опыт владения paid media и SEO.
• Понимаете, как AI-search влияет на поиск вендоров.
• Понимаете различия EMIА покупателей: язык, комплаенс, циклы покупки.
• Умеете запускать канал: стратегия, исполнение, измерение, итерация.
• Ответственность и автономия: действовать без указаний.

Responsibilities

• Владеть цифровым ростом EMEA. Определять стратегию каналов.
• Управлять платным поиском, социальными сетями и программатикой.
• Строить пайплайн и сотрудничать с отделами продаж.
• Локализовать месседж и позиционирование для регионов.
• Разрабатывать playbook цифрового роста.

Skills

Growth marketing

Paid media

SEO

AI-tools usage

Channel management

Tools

AI tools (LLMs)

Job description

Описание:

ThoughtSpot is a Data & AI platform that helps companies turn data into enterprise advantage. We're looking for the person to build and scale digital growth for EMEA. You'll join an incredible, fast-growing EMEA and global marketing team, working closely with EMEA sales and marketing leadership and backed by ThoughtSpot's central content, brand, and demand generation functions.

Задачи:

• Own EMEA digital growth. Define the channel strategy across web, paid media, SEO, and AI-search for the region, including our key growth regions in DACH and France.
• Run paid media. Plan, launch, and optimize paid campaigns across search, social, and programmatic. Test constantly. Double down on what works. Win organic and AI-search. Build EMEA's SEO foundation and make sure ThoughtSpot shows up where buyers now search including AI-powered discovery and answer engines.
• Build pipeline, not just traffic. Own EMEA's digital contribution to pipeline and work directly with sales to make sure digital-sourced leads convert.
• Localize the story. Work with product marketing to make ThoughtSpot's positioning land for EMEA buyers, industries, and languages across every digital channel.
• Build the digital growth playbook. Turn what works in EMEA into a repeatable model the rest of the business can learn from.

Требования:

• You have 5+ years in growth or digital marketing, with hands-on ownership of paid media and SEO, not just oversight of an agency.
• You understand how AI-search and answer engines are changing how buyers discover vendors, and you're already adapting for it.
• You understand what makes EMEA buyers different language, compliance, buying cycles not just a copy of the US digital motion.
• You can run a channel end to end: strategy, execution, measurement, iteration.
• Empowerment plus accountability is how you operate.
• You don't wait to be told what to do. You'd rather ship something 70% right today than wait for perfect next month momentum compounds.
• You work for the customer, not the campaign. If it doesn't move the needle for the people ThoughtSpot serves, it's noise.
• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
• Write effective prompts to get the most accurate and creative results from AI tools.
• Curiosity in exploring new AI tools Adaptability to quickly learn and implement new, emerging AI technologies Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

Условия:

Spotters are expected in-office 3+ days per week to be part of the energy of their local team. Being in-office is our default way of working, with flexibility available where it's genuinely needed. Training and resources are provided so every Spotter can confidently create with AI.