Digital Marketing Manager, Acquisition

RELX INC; Remote; GBP 47,000 - 80,000; Full time

Job summary

A leading global information provider is seeking a Digital Marketing Manager to drive new subscriber growth for their D2R products. The role involves executing and optimizing campaigns across various digital channels, utilizing data-driven insights and creative strategies. The ideal candidate should have experience in performance marketing and a strong understanding of analytics to maximize campaign effectiveness and improve acquisition outcomes. This is an exciting opportunity to help advance human progress through innovative research solutions.

Benefits

Generous holiday allowance

Health screening

Private medical benefits

Wellbeing programs

Life assurance

Competitive contributory pension scheme

Travel season ticket loan

Electric Vehicle Scheme

Optional dental insurance

Employee Assistance Programme

Learning and development resources

Employee discounts via Perks at Work

Qualifications

• Experience in digital marketing with a SaaS or subscription-based product.
• Ability to manage paid media channels effectively.
• Familiarity with marketing automation tools and analytics.

Responsibilities

• Plan and execute digital campaigns for subscriber growth.
• Manage campaigns across multiple platforms to maximize conversions.
• Analyze performance metrics to improve campaigns.

Skills

Digital marketing

Performance marketing

Data analysis

Budget management

Collaboration

Tools

Google Ads

Adobe Analytics

HubSpot

Tableau

Braze

Job description

About the role

Digital Marketing Manager, Acquisition – Drive new subscriber growth for Elsevier’s expanding portfolio of direct‑to‑researcher (D2R) products, starting with ScienceDirect AI, our new subscription‑based research companion.

The role will develop, execute and optimize multi‑channel digital marketing campaigns that attract academic researchers and professionals to ScienceDirect AI. Using data‑driven insight, creative experimentation and strategic storytelling, this role will ensure campaigns deliver measurable growth and impact. It is ideal for someone who thrives on performance marketing, understands researcher behaviour and can convert awareness into acquisition to help academic researchers worldwide advance human progress.

Responsibilities

• Drive the acquisition funnel: Plan, execute, and optimize digital campaigns to increase awareness, sign‑ups, and paid conversions for ScienceDirect AI.
• Lead channel strategy: Manage campaigns across search, social, display, email, and additional channels. Collaborate with product influencers and cross‑functional colleagues to enhance the user journey.
• Test and optimize: Develop and conduct experiments to refine audience targeting, creative content, and messaging, improving campaign results and conversion rates.
• Leverage diverse content: Utilize and adapt content marketing assets, including user‑generated content, to support acquisition efforts at all stages of the funnel.
• Collaborate across teams: Work closely with Product, Marketing, Content, Ecommerce, and Analytics teams to align strategies and achieve shared goals.
• Monitor and report: Use analytics platforms (such as Adobe Analytics, Tableau, Google Ads, Meta Ads, LinkedIn Campaign Manager) to track key performance indicators, analyze trends, and make informed decisions.
• Maximize channel efficiency: Manage media budgets effectively, balancing immediate growth with long‑term customer value.
• Support user journeys: Help maintain inclusive processes and pathways for both individual and institutional users.
• Ensure compliance and consistency: Maintain alignment with Elsevier’s tone of voice, responsible communication, and data privacy standards in all digital activities.

Requirements

• Experience in digital, acquisition, or performance marketing, ideally with SaaS or subscription‑based products.
• Demonstrated ability to manage paid media channels, including search, display, and social platforms such as Google Ads, Meta, and LinkedIn.
• Familiarity with marketing automation tools (e.g., Braze, HubSpot) and experience working collaboratively with lifecycle teams.
• Strong understanding of analytics, marketing attribution models, conversion rate optimisation, and testing frameworks.
• Experience managing campaign budgets, forecasting results, and reporting on performance metrics.
• Understanding of academic research audiences and their workflows is helpful.
• Proficient with web analytics and attribution tools such as Adobe Analytics, Google Analytics, or Looker Studio.
• A data‑informed, collaborative, and adaptable approach to problem‑solving, with an openness to new ideas and continuous learning.

Benefits

• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers and private medical benefits
• Wellbeing programs
• Life assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel season ticket loan
• Electric Vehicle Scheme
• Optional dental insurance
• Maternity, paternity and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• RECARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work

Compensation

U.S. National Pay Range: $63,800 - $106,400. Geographic differentials may apply. If performed in New York City, the pay range is $73,400 - $122,300.

EEO Statement

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers: EEO Know Your Rights.

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Company Purpose

RELX is a global provider of information‑based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive. Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.