Digital Marketing Manager (12 months)

NatWest Group; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A major financial services organization is searching for a Digital Marketing Manager to manage and deliver multi-channel campaigns focused on email marketing. You will collaborate across teams to optimize digital platforms and enhance customer engagement through data-driven strategies. A successful candidate will have experience in high-volume email campaigns and familiarity with Adobe Campaign. This is a 12-month role based in London.

Qualifications

• Proven experience in managing email marketing campaigns including template creation.
• Experience in testing, scheduling, and reporting on campaigns.
• Knowledge of digital marketing environment and metrics.
• Ability to work as a team in a complex matrix environment.

Responsibilities

• Manage planning, creation, testing, scheduling, and delivery of email campaigns.
• Partner with Marketing teams and stakeholders for campaign effectiveness.
• Carry out regular A/B testing for creative messaging.
• Utilize segmentation and data for targeted campaigns.

Skills

Managing high volume email marketing campaigns

Knowledge of email best practices

Proficiency in analytics and data management

Excellent organizational and time management skills

Tools

Adobe Campaign

Job description

Join us as a Digital Marketing Manager

• We’re looking for a Digital Marketing Manager to join our team, where you’ll drive and manage exceptional growth through owning the end-to-end and delivery of multi-channel campaigns, with a strong focus on email marketing and web as the primary channels
• You’ll develop plans to grow and retain customers, working as part of cross-functional scrums and a wider, fast-paced digital organisation, ensuring strategic and operational alignment and integration
• It’s an opportunity to gain recognition as an expert in the complete production, management and execution of digital initiatives, particularly in high volume, high quality email communications
• We’re offering this role for a period of 12 months

What you'll do

In this key role, you’ll manage the planning, creation, testing, scheduling, and delivery of daily and weekly email campaigns, ensuring accuracy, timeliness and alignment with business objectives. W with full consideration and ownership of the campaign and digital journey, you’ll ensure effective measurement and reporting on all campaigns.

You’ll be seen as a key digital contact to relevant stakeholders, and you’ll partner with all Marketing teams. Working within a scrum, you’ll make sure that digital is given full consideration in the creative development of campaigns and that all activity is supporting the wider customer obsessed, commercial and brand objectives.

Your role will also involve:

• Partnering with teams across the bank to support the adoption, usage and efficiency of digital platforms and channels
• Utilising digital platforms to grow our business and improve customer net promoter scores
• Carrying out regular A/B testing to make sure the most effective creative messaging is used in all channels
• Utilising segmentation and data to deliver targeted and personalised campaigns

The skills you'll need

To be successful in this role, you’ll need proven experience in managing a high volume of email marketing campaigns, including template creation, testing, scheduling, and reporting. You'll have excellent knowledge of email best practices deliverability, compliance, personalisation, and optimisation experience of working in a digital marketing environment, with knowledge of the Adobe campaign suite. We’ll expect you to have experience of using testing and optimisation techniques and a background of focusing on metrics and reporting and making continuous changes to make sure targets are met.

We’ll also need you to have:

• Proficiency in analytics and data management
• Experience with Adobe Campaign or a similar enterprise-level email marketing platform
• Excellent organisational and time management skills and experience of coordinating multiple tasks and priorities
• The ability to work in an environment that is constantly changing, evolving and innovating
• Experience of working well as a team and the ability to work in a complex matrix environment
• The ability to ensure best in class campaigns are delivered to agreed timescales