Digital Marketing Manager (12 months)

NatWest Group; Camden Town; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading bank in the UK is seeking a Digital Marketing Manager to manage multi-channel campaigns with a focus on email marketing. The successful candidate will have proven experience in email marketing, excellent knowledge of best practices, and proficiency with Adobe Campaign. This role offers the opportunity to work in a fast-paced digital environment and contribute to strategic initiatives.

Qualifications

• Proven experience in managing high volume email marketing campaigns.
• Excellent knowledge of email best practices and deliverability.
• Experience in a digital marketing environment with Adobe campaign suite.

Responsibilities

• Manage planning, creation, testing, scheduling, and delivery of email campaigns.
• Partner with teams to support adoption of digital platforms.
• Utilise segmentation and data for targeted campaigns.

Skills

Proficiency in analytics and data management

Experience with Adobe Campaign or similar platform

Excellent organisational and time management skills

Ability to work in a changing environment

Team collaboration skills

Job description

Overview

We're looking for a Digital Marketing Manager to join our team, where you'll drive and manage exceptional growth through owning the end-to-end and delivery of multi-channel campaigns, with a strong focus on email marketing and web as the primary channels

You'll develop plans to grow and retain customers, working as part of cross‑functional scrums and a wider, fast‑paced digital organisation, ensuring strategic and operational alignment and integration

It's an opportunity to gain recognition as an expert in the complete production, management and execution of digital initiatives, particularly in high volume, high quality email communications

We're offering this role for a period of 12 months

Responsibilities

In this key role, you'll manage the planning, creation, testing, scheduling, and delivery of daily and weekly email campaigns, ensuring accuracy, timeliness and alignment with business objectives. With full consideration and ownership of the campaign and digital journey, you'll ensure effective measurement and reporting on all campaigns. You'll be seen as a key digital contact to relevant stakeholders, and you'll partner with all Marketing teams. Working within a scrum, you'll make sure that digital is given full consideration in the creative development of campaigns and that all activity is supporting the wider customer obsessed, commercial and brand objectives. Your role will also involve:

• Partnering with teams across the bank to support the adoption, usage and efficiency of digital platforms and channels
• Utilising digital platforms to grow our business and improve customer net promoter scores
• Carrying out regular A/B testing to make sure the most effective creative messaging is used in all channels
• Utilising segmentation and data to deliver targeted and personalised campaigns

Qualifications & Requirements

To be successful in this role, you'll need proven experience in managing a high volume of email marketing campaigns, including template creation, testing, scheduling, and reporting. You'll have excellent knowledge of email best practices deliverability, compliance, personalisation, and optimisation experience of working in a digital marketing environment, with knowledge of the Adobe campaign suite. We'll expect you to have experience of using testing and optimisation techniques and a background of focusing on metrics and reporting and making continuous changes to make sure targets are met.

• Proficiency in analytics and data management
• Experience with Adobe Campaign or a similar enterprise-level email marketing platform
• Excellent organisational and time management skills and experience of coordinating multiple tasks and priorities
• The ability to work in an environment that is constantly changing, evolving and innovating
• Experience of working well as a team and the ability to work in a complex matrix environment
• The ability to ensure best in class campaigns are delivered to agreed timescales