Digital Marketing Manager

BAXI; Warwick; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading heating solutions provider in the UK is seeking a Digital Channel Manager to enhance customer experience through digital tools. The role involves managing digital projects, optimizing web applications, and collaborating with the marketing team. Strong experience in digital marketing and project management is essential. The position offers a competitive salary, 25 days of holiday, and various employee benefits.

Benefits

25 days holiday

Income protection

Contributory pension

Staff discounts

Qualifications

• Proven experience in digital marketing, project management, or website management.
• Strong knowledge of UX principles and digital tools.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with CRM systems and marketing automation.

Responsibilities

• Identify, prioritise, and document enhancements to digital platforms.
• Develop and monitor project plans to ensure milestones are met.
• Oversee user experience and performance of digital channels.
• Collaborate with the marketing team on messaging and customer journeys.

Skills

Digital marketing

Project management

Website management

UX principles

Google Analytics

SEO

Analytical skills

Stakeholder management

Job description

We make the energy transition a reality.

Be a part of the movement and help shape a sustainable future for all. Come and join us!

Why work for Baxi?

Baxi is a heritage heating and hot water solutions provider with big ambitions to change the way we think about and use energy. We're focussed on driving the conversations and spearheading the change that will enable us to make this happen. We have some of the best-known and trusted heating and hot water brands for residential and commercial customers including Baxi, Main, Megaflo, Remeha, Andrews Water Heaters, Potterton Commercial, Heatrae Sadia and Packaged Plant Solutions.

Our UK & Ireland business has led engineering breakthroughs and successfully adapted to be a leader in our industry for over 150 years.

Our established foothold in the heating manufacturing market with a well respected product portfolio, an amazing army of people puts us in a position to lead the way for change, and make a lasting mark on the industry. Do you have a passion and appetite for evolution? Come and join us!

About The Role

As a Digital Channel Manager, you will be responsible supporting the delivery and management of digital projects that enhance our customer experience. You will support the on‑going optimisation of digital tools, web applications, and online platforms, ensuring they align with customer needs and business objectives. This role is critical in supporting our digital transformation efforts and driving engagement across our digital channels.

On a daily basis you’ll be responsible for, but not limited to:

• Identify, prioritise, and document enhancements to digital platforms, maintaining a structured backlog in line with the digital roadmap.
• Develop and monitor project plans, ensuring milestones are met within scope, time and budget.
• Oversee the UX and performance of our websites and other digital channels, ensuring they are user‑friendly, engaging, and optimised for conversions.
• Work closely with the marketing team to align messaging, goals, and customer journeys across digital platforms.
• Collaborate with developers and designers to implement website enhancements and new features.
• Ensure digital platforms adhere to SEO best practices and accessibility standards.
• Monitor, analyse, and report on Google Analytics and other digital metrics, providing insights and recommendations for improvement.
• Track and evaluate the success of digital enhancements, ensuring measurable outcomes and continuous improvements.
• Identify potential risks or malfunctions and take proactive steps to address them.
• Work closely with internal teams, developers, agencies, and external partners to design and implement digital projects.
• Ensure seamless handover of digital tools to business users, providing clear documentation and training to support ongoing business‑as‑usual operations.
• Maintain support documentation, including risk logs and requirement specifications, to ensure smooth project execution and governance.
• Act as a digital advocate within the business, identifying opportunities for digital innovation and recommending new initiatives.

About You

We want to make sure you’re set up for success in our mission. To be successful in your application you’ll need to have experience:

• Proven experience in digital marketing, project management, or website management.
• Strong knowledge of UX principles, website development, and digital tools.
• Experience with Google Analytics, SEO, and digital performance tracking.
• Ability to manage multiple projects, prioritise workflow, and meet deadlines.
• Excellent stakeholder management and collaboration skills.
• Strong analytical and problem‑solving abilities, with a data‑driven mindset.
• Familiarity with CRM systems, marketing automation, and customer journey mapping.

What We Offer

Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.

Diversity And Inclusion

We're a heritage manufacturer that provides heating solutions to customers all over the UK. We know having a diverse workforce that reflects our mission and our expansive customer base is not only good for you, it's great for us! We welcome each and everyone of the differences that make our people intrinsically unique and able to contribute to the growth and success of our organisation. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.