Digital Marketing Manager

Ogl Software; Stourport-on-Severn; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A technology firm in Stourport-on-Severn is seeking a digital marketing specialist responsible for managing online activities, including PPC advertising and SEO. The ideal candidate will have a strong knowledge of social media platforms and experience in analyzing data to enhance performance. This role offers hybrid working options, private healthcare, and a supportive workplace culture.

Benefits

Hybrid working option

25 days' holiday plus 8 bank holidays

Private healthcare

Support for learning and development

Employee reward board

Company social events

Referral bonus scheme

Free on-site parking

Qualifications

• Good working knowledge of digital marketing platforms and algorithms.
• Proven ability to interpret data and identify trends.
• Experience delivering successful B2B PPC and remarketing campaigns.

Responsibilities

• Manage all online activities including Google PPC and SEO.
• Create engaging video content for ERP software features.
• Juggle multiple projects while focusing on targeted KPIs.

Skills

Google and social media platforms knowledge

Analytical skills

Digital writing skills

Experience with website CMS platforms

Adobe Creative Suite

Tools

GA4

SEMrush

Webflow CMS

Job description

Working alongside a high performing team including campaign managers and our leads manager, you will be responsible for all our online activities including Google PPC advertising, SEO, website management, lead conversion strategies, social media (paid and organic), as well as creating engaging video content to showcase our ERP software features and customer case studies.

Responsibilities and Qualifications

• Good working knowledge and understanding of Google and social media platforms and how their algorithms can impact online performance
• Highly analytical with proven ability to interpret data and identify trends, areas for concern and high performing activity
• Good working knowledge of GA4 to understand and improve our website performance as well as identifying key drivers to our website and the source of qualified leads
• Knowledge of SEMrush (or equivalent) for managing organic performance
• Proven experience of delivering successful B2B PPC and re-marketing ad campaigns that deliver qualified leads with targeted CPL
• Good digital writing skills to create engaging web and social media content
• Experienced user of website CMS platforms - knowledge of Webflow CMS an advantage
• Ability to juggle multiple projects at any one time
• Highly motivated, can demonstrate initiative and communicates with flair
• Service driven and professional with an organised approach
• Team player
• Used to working to targeted KPIs
• Good working knowledge of Adobe Creative Suite, in particular, InDesign, Photoshop, Illustrator, Premiere Pro and After Effects

Founded in 1976, OGL Software now has over 100 employees.

At OGL, we believe in creating a workplace where all our employees feel valued and supported. Alongside the standard benefits you'd expect, we offer a few extras to make your work-life balance even better…

Benefits

• Hybrid working option (after probationary period)
• 25 days' holiday plus 8 bank holidays (pro rata)
• Private healthcare (after probationary period)
• Support for your learning, development and career growth
• An employee reward board to recognise great work
• Company social events to bring the team together
• A referral bonus scheme for employees
• Free on-site parking