Digital Marketing Manager

Aquaterra Energy; Norwich; On-site; GBP 45,000 - 55,000; Full time

Job summary

A global leader in offshore energy solutions is seeking a Digital Marketing Manager in Norwich. This role involves developing integrated digital campaigns, managing communications, and producing compelling content to support lead generation. Candidates should have 5+ years of B2B digital marketing experience and a strong background in managing campaigns across various digital platforms. Competitive benefits include private health insurance and a matching pension contribution.

Benefits

Private Health Insurance

Matching pension contribution

Life cover x 4 basic salary

25 days paid annual leave

Training & Development

Reduced gym membership

Cycle to work scheme

Qualifications

• 5+ years' experience in B2B demand generation or digital marketing roles.
• Experience working with digital or SEO agencies.
• Strong copywriting and visual design skills.

Responsibilities

• Develop and manage integrated demand generation campaigns.
• Produce compelling lead generation assets and content.
• Oversee website performance and enhancements.

Skills

B2B demand generation

Digital marketing

Content creation

Project management

Analytical mindset

Education

Degree in Marketing, Business, Communications or related field

Tools

WordPress

Google Analytics

CRM platforms

AI-driven marketing tools

Job description

Overview

Digital Marketing Manager

Full time, Norwich

Aquaterra Energy is a global leader in the delivery of intelligently engineered products and services for well access and offshore developments for offshore energy projects. Founded in 2005 and headquartered in Norwich, we have additional offices in Europe, Africa, Middle East, Asia and Australia.

We’re expanding our marketing team and are seeking an experienced B2B Digital Marketing Manager to deliver lead-generation and brand-building activity that supports our commercial goals.

This role is ideal for someone who can balance strategic thinking with hands-on execution in a fast-paced environment. You will lead the development and delivery of integrated digital campaigns that generate qualified opportunities and raise awareness of our products and services. Working closely with our technical and business development teams, you’ll create high-quality digital content and contribute to wider initiatives that strengthen our market position.

We’re looking for someone who enjoys getting stuck in, thrives when managing multiple priorities, and can produce content and engaging campaigns that resonate with both technical and commercial audiences. This is an opportunity to influence strategy, shape our digital direction, and clearly see the impact of your work on our sales pipeline. Join us as we continue our growth journey and play a key role in elevating our digital marketing capability across global energy markets.

Key responsibilities

• Campaign Strategy & Execution: Develop, launch, and manage integrated demand generation campaigns across digital channels (LinkedIn, email, website, paid media, webinars, etc.) to attract and convert target audiences.
• Content Creation: Produce compelling lead generation assets, including lead magnets, landing pages, emails, social assets and other content as needed to support campaign objectives.
• Website Management: Oversee website updates, performance improvements, and user experience enhancements, coordinating with our digital agency for technical implementation where required.
• SEO & SEM Support: Work with our digital agency to manage and improve both organic (SEO) and paid search (SEM) performance. Support keyword strategy, oversee paid search activity, review campaign reporting, and ensure recommendations are implemented and aligned with wider campaign goals.
• Agency Management: Manage day-to-day relationships with our digital agency, ensuring delivery of agreed outputs, reporting, and performance metrics.
• Lead Nurturing: Design and implement nurture workflows to move prospects through the funnel, using marketing automation and CRM tools to move prospects through the funnel and enhance lead quality.
• Analytics & Optimisation: Track, analyse and report on campaign performance (conversion rates, pipeline impact, ROI). Use insights to continually optimise tactics and messaging.
• MarTech & Tools: Evaluate, recommend, and implement digital marketing tools and technologies that enhance campaign performance, automation and reporting.
• Collaboration: Work closely with sales and technical teams to align messaging, share insights and maximise campaign effectiveness.
• Market Research: Identify and segment target audiences, develop buyer personas and stay up to date with industry trends and competitor activity to inform campaigns and positioning.

Skills & Qualifications

• Degree (or equivalent) in Marketing, Business, Communications, or related field.
• 5+ years’ experience in B2B demand generation, digital marketing, or lead generation roles.
• Experience working with or managing digital / SEO agencies or external marketing partners.
• Strong content creation skills, including copywriting and basic visual design capability; ability to collaborate effectively with graphic designers.
• Proficiency using WordPress to manage and update website content.
• Proficiency with marketing automation, CRM platforms, and digital marketing tools.
• Ability to assess marketing needs and recommend or introduce new tools and technologies to improve performance and efficiency.
• Familiarity with AI-driven marketing tools and the ability to use AI to enhance content creation, automation, and campaign optimisation
• Analytical mindset with experience using digital analytics tools (Google Analytics, Search Console, Power BI, etc.).
• Excellent communication, project management, and organisational skills. Ability to collaborate effectively with technical subject matter experts and translate technical information into engaging digital content.
• Understanding of the sales process and customer focus; appropriate training will be provided and must be attended by all.
• This role requires the unfettered right to work in the UK (this is not a sponsored role within our organisation)

Benefits

• Private Health Insurance
• Matching pension contribution
• Life cover x 4 basic salary
• 25 days paid annual leave plus bank holidays
• Option to purchase additional holidays
• Training & Development and commitment to CPD
• Reduced gym membership
• Employee assistance scheme
• Funded sports, social and charity events
• Cycle to work scheme
• Electric car scheme
• Retail benefit scheme