Digital Marketing Manager

Thomas Consultant; Marlow; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Holiday - 25 days + upto 5 days salary

Early Finish Friday

Hybrid Working

Birthday day off

Employee Assistance Programme

UK Healthcare

Gym Membership

Perkbox

Personalised Feedback Session

Dress Down Policy

Enhanced Maternity/Paternity Scheme

Salary Sacrifice Pension Scheme

Job summary

Thomas is seeking a hands-on Digital Marketing Manager to own paid search, paid social and organic search, turning data into measurable results and helping grow a disruptive AI-powered CXI platform.

You’ll manage campaigns across Google Ads, LinkedIn and other channels, analyse performance and drive improvements in lead generation and conversion while collaborating with Marketing and Sales teams.

Qualifications

• Strong hands-on experience managing paid search and paid social campaigns.
• Knowledge of Google Ads, LinkedIn Campaign Manager and Google Analytics.

Responsibilities

• Plan, manage and optimise campaigns across Google Ads and other platforms.
• Build and optimise campaigns across LinkedIn, Meta and other channels.
• Improve organic visibility via keyword research and technical SEO.
• Monitor and improve digital marketing performance for qualified leads.
• Use campaign data to identify opportunities and optimise investments.
• Experiment with campaigns, landing pages and customer journeys to improve engagement.
• Collaborate with Demand Generation, Product Marketing, Customer Marketing and Sales.

Skills

Paid search

Paid social

SEO

Analytics

Budget management

A/B testing

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Job description

About Thomas

At Thomas, we imagine a world of limitless human potential - where people thrive through self-awareness and authentic connection.

For over 45 years, we've been pioneers in talent assessment. But now, we're transforming. We're evolving from a trusted assessment provider into a disruptive AI-powered people science platform, uniting behavioural insight, data, and technology to revolutionise how people and teams work together.

Our new Connection Intelligence (CXI) platform, is redefining collaboration - helping organisations unlock intelligent team profiling, behaviour comparison, and personalised growth at scale.

We're shaping a new era of workplace intelligence.

The Opportunity

Are you a hands-on digital marketer who loves turning data into action and campaigns into measurable results?

We're looking for a Digital Marketing Manager to take ownership of our paid search, paid social and organic search performance, helping us reach the right audiences, generate qualified demand and drive business growth.

Reporting to our Head of Digital & Demand, you'll play an important role in improving how we attract and convert potential customers across our digital channels.

This is a role for someone who enjoys getting stuck into the detail. You'll be hands-on in advertising platforms, continually testing and optimising campaigns, analysing performance and identifying opportunities to improve results.

You'll have the opportunity to influence our digital acquisition performance, experiment with new approaches and help us adapt to the changing world of search, including AI-driven discovery.

What You'll Be Doing

• Paid Search: Plan, manage and optimise campaigns across Google Ads, Microsoft Ads and other relevant platforms, taking ownership of budgets, bidding, keywords, targeting and campaign performance.
• Paid Social: Build and optimise campaigns across LinkedIn, Meta and other relevant channels, testing audiences, creative, messaging and formats to improve results.
• SEO & Organic Growth: Improve our organic visibility through keyword research, content optimisation and technical SEO, while exploring opportunities in AI-driven search and Answer Engine Optimisation (AEO).
• Digital Acquisition: Monitor and improve digital marketing performance, focusing on generating qualified leads, improving conversion rates and driving efficient customer acquisition.
• Analytics & Insights: Use campaign, website and pipeline data to understand what's working, identify opportunities and recommend improvements to marketing investment.
• Testing & Optimisation: Continuously experiment with campaigns, landing pages, messaging and customer journeys to improve engagement and conversion.
• Collaboration: Work closely with colleagues across Demand Generation, Product Marketing, Customer Marketing and Sales to ensure our digital activity supports wider business objectives.

What We’re Looking For

We're looking for someone who combines strong technical digital marketing expertise with curiosity, analytical thinking and a genuine drive to improve performance.

You’ll ideally bring

• Strong hands-on experience managing paid search and paid social campaigns, with a track record of delivering measurable results.
• Strong working knowledge of Google Ads, LinkedIn Campaign Manager and Google Analytics.
• Experience managing advertising budgets, optimising campaigns and improving marketing efficiency.
• A solid understanding of SEO, including keyword research, technical SEO and content optimisation.
• Experience using SEO tools such as SEMrush, Ahrefs or Screaming Frog.
• Strong analytical skills, with the ability to interpret performance data and turn insights into meaningful actions.
• Experience improving lead generation, conversion rates and digital acquisition performance.
• Excellent attention to detail, with the ability to manage multiple campaigns and priorities effectively.

It would also be great if you have

• Experience working in B2B SaaS, technology or professional services.
• Knowledge of conversion rate optimisation (CRO).
• Experience with CRM and marketing automation platforms.
• An understanding of marketing attribution, intent data or account-based marketing.
• An interest in emerging search trends, including AEO and AI-driven search behaviour.

Thomas Assess – Our Talent Assessment Tool

At Thomas, we use our own science to make hiring decisions - because we believe in what we build.

Our Thomas platform helps us understand the behaviours and traits that predict success in this role, giving both you and us deeper insight and fairness in the process.

Be part of something transformative.

• Holiday - 25 days per annum, plus the opportunity to purchase up to an extra 5 days per annum through the salary sacrifice holiday buy scheme.
• Early Finish Friday - Finish at 15:00 all year round.
• Hybrid Working - Primarily working from home, with some days in the office as agreed with your People Manager.
• An extra day off for your birthday and for moving house.
• Employee Assistance Programme - Access to Champion Health, which provides a complete support network offering expert advice and compassionate guidance, accessible 24 hours a day, 7 days a week, 365 days a year.
• UK Healthcare - A cash plan where members of Team Thomas can claim back the cost of various healthcare appointments, including dental and optical.
• Gym Membership - Thomas will pay up to £28 per month towards membership at any nationwide gym, or £28 per month towards membership at The Marlow Club, a gym and swimming pool located close to the Marlow office.
• Perkbox - A communication, health & wellbeing and discount portal, allowing members of Team Thomas to keep up to date with business news, access information on health & wellbeing offerings, and access discounts across a wide range of retail products and leisure activities.
• Personalised Feedback Session - With an Enablement Specialist to gain insight into your own Thomas insights.
• Dress Down Policy - Other than for client-facing meetings where appropriate.
• Enhanced Maternity and Paternity Scheme.
• Salary Sacrifice Pension Scheme.