Digital Marketing Manager

Boston Consulting Group; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading consulting firm is seeking a Digital Marketing Manager to optimize its digital strategy across various channels. The successful candidate will manage SEO, PPC, and email campaigns while providing in-depth analysis and insights to drive growth and improve ROI. A minimum of 4-5 years’ experience in digital marketing, particularly within the hospitality sector, is required. This is an 8-month Fixed Term Contract position with the flexibility to work from Staines Upon Thames or Bristol.

Qualifications

• 4-5 years’ experience in performance or digital marketing, preferably in hospitality.
• Experience in implementing and optimising SEO strategies for brand visibility.
• Strong practical knowledge of digital platforms and tools.

Responsibilities

• Provide insights for robust digital strategy that delivers ROI.
• Manage PPC and paid campaigns to maximise efficiency.
• Own CRM and email campaigns to optimise communication.

Skills

Performance marketing

SEO strategies

Digital analytics

Email marketing

CRM systems

Tools

GA4

Google Campaign Manager

Meta Ads Manager

SEMrush

Google Tag Manager

Job description

leWe are looking for a Digital Marketing Manager to play a pivotal role in shaping and delivering our digital strategy. Working closely with the Group Marketing Director, Senior Marketing Manager, and Sales Team, you'll optimise the full digital ecosystem across web, CRM, social, paid media and SEO to drive growth. This role is hands‑on and varied, requiring a blend of technical expertise, creative thinking, and data‑driven decision makin, Responsible for the optimisation and performance of all digital strategies across owned and paid media/channels - PPC, SEO, CRM, newsletters and webs

This is an 8‑month Fixed Term Contract role and can be based at either our Staines Upon Thames or Bristol offices.

Responsibilities

• Provide insight and recommendations on digital performance to inform a robust digital strategy that delivers ROI.
• Ensure all communications and activity comply with GDPR, cookie regulations, and best practice.
• Enhance and develop seamless guest journeys across all relevant digital marketing touch points to ensure optimal guest experience for acquisition and retention.
• Full website management including landing page optimisation, UX testing/improvement, content management, SEO strategy, and A/B conversion test.
• Manage and optimise PPC, paid social, and retargeting campaigns to maximise efficiency and conversions.
• Report on and analyse paid media performance, tracking results and identifying opportunities to improve ROI across all channels.
• Develop and deliver strong SEO strategies including keyword research, competitor analysis, technical audits, and on‑page optimisation.
• Monitor trends and algorithm updates, making proactive adjustments.
• Own CRM and email campaigns: segment databases, automate guest journeys, and optimise communications.
• Growth in traffic, bookings, engagement, conversions, and average spend per head.
• Regular, data‑driven reporting that improves decision‑making.
• Strong digital presence across all guest‑facing platforms with a focus on seamless experience.

Qualifications

• 4‑5 years’ experience in performance or digital marketing, with a proven ability to drive measurable results, preferably within the hospitality/restaurant industry.
• Experience in implementing and optimising SEO strategies to support brand visibility and long‑term acquisition.
• Strong understanding and practical experience of the digital landscape, platforms and tools (e.g. GA4, Google Campaign Manager, Meta Ads Manager, SEMrush).
• Experienced in using Google Tag Manager to implement tags, triggers, and variables, ensuring precise tracking and measurement of marketing activities.
• Experienced with using CRM systems and email marketing, with skills in segmentation and automation.
• Experience using AI tools/automation platforms.
• Data‑driven/curious mindset with excellent attention to detail.
• Organised, proactive, and comfortable managing multiple projects in a fast‑paced environment.
• Strong analytical and commercial mindset, with the ability to translate data into clear, actionable insights to deliver growth.