Digital Marketing Manager

We Are Aspire; Lancashire; On-site; GBP 50,000 - 70,000; Full time

Job summary

A healthcare marketing firm based in the UK is looking for a Digital Marketing Manager to lead their digital transformation and marketing strategy. You will manage execution across multiple channels, including SEO, PPC, and content, while embedding AI and automation to enhance targeting. The ideal candidate will have extensive digital experience and strong skills in budget management and data analytics. Join a committed employer in delivering exceptional patient experiences.

Qualifications

• Extensive experience across digital channels including SEO, PPC, social, web, email, and content.
• Strong understanding of AI in marketing and automation.
• Confidence in data analytics and dashboard design.
• Budget management expertise with clear ROI accountability.
• Experience managing agencies and digital partners.

Responsibilities

• Develop and deliver a multi-year digital strategy.
• Lead execution across SEO, PPC, Paid Social, Organic, Web, CRM, and content.
• Champion AI and automation in marketing.
• Build data and insight dashboards.
• Collaborate with various teams to embed digital across touchpoints.
• Manage direct reports in marketing automation and insights.

Skills

SEO

PPC

Social Media

Web Marketing

CRM

Content Strategy

Data Analytics

Budget Management

Influencing Skills

Job description

Would you like to join a business which is entering an exciting new phase of digital transformation, embedding data, technology, and AI at the heart of its marketing to deliver exceptional patient experiences and measurable growth across its trusted healthcare brands?

As the Digital Marketing Manager, you'll take ownership of the company's digital evolution, shaping, executing, and optimising a forward‑thinking marketing strategy across multiple healthcare brands. You will lead the embedding of AI and automation into everyday marketing!

Key Responsibilities:

• Develop and deliver a multi‑year digital strategy and annual plans aligned to growth ambitions.
• Lead execution across SEO, PPC, Paid Social, Organic, Web, CRM, and content.
• Champion AI and automation to scale content, enhance targeting, and accelerate optimisation and automation.
• Build advanced data and insight dashboards to integrate SEO, PPC, CRM, and contact centre data.
• Collaborate with marketing, commercial, operations, and clinical teams to embed digital across every touchpoint.
• Management of 3 direct reports, marketing automation, Martech and marketing insight specialists.

The Candidate:

• Extensive experience across digital channels, SEO, PPC, social, web, email, and content
• Strong understanding of AI in marketing, automation, predictive analytics, and content scaling.
• Confidence in data analytics, dashboard design, and performance optimisation.
• Budget management expertise with clear ROI accountability.
• Strong influencing skills across senior and cross‑functional stakeholders.
• Experience managing agencies and digital partners.
• Ideally, experience in healthcare or other regulated sectors.

We Are Aspire Ltd are a Disability Confident Commited employer