Digital Marketing Manager

Henkel; Hemel Hempstead; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading beauty care company in Hemel Hempstead seeks a Digital Marketing Manager to lead digital campaigns across hair brands. You will manage local agencies, drive social media and influencer strategies, and analyze performance. Ideal candidates will have 4+ years in digital marketing, particularly in content and social media. The role offers flexibility, growth opportunities, and a competitive benefits package.

Benefits

Flexible work scheme

Global wellbeing standards

Gender-neutral parental leave

Employee Share Plan

Performance bonus

Competitive Pension & Life Assurance

27 days annual leave plus 8 bank holidays

Celebration vouchers

Qualifications

• Minimum 4 years of experience in a digital marketing role.
• Experience in managing social media campaigns and content creation.
• Creative thinking and proactive attitude.

Responsibilities

• Lead digital campaigns for professional hair brands.
• Manage local agencies for ad campaigns.
• Analyze digital marketing performance and trends.

Skills

Digital marketing

Content creation

Google Ads

Google Analytics

Social media campaigns

Analytical skills

Communication

Education

Degree in Business or Marketing

Job description

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About this Position

We’re looking for a dynamic Digital Marketing Manager to join Henkel Beauty Care Professional in Hemel Hempstead. In this role, you’ll lead digital campaigns across our professional hair brands, manage local agencies, and drive social, influencer, and SEO strategies. You’ll be the go‑to for digital execution, shaping content, steering campaigns, and analysing performance to keep our brands at the forefront of the industry.

What you’ll do

• Create, implement and steer local execution of digital advertising campaigns across all brands with a full funnel approach.
• Reporting of local ad campaigns with local agency support.
• Pitch local content and campaign ideas to tie in with global assets provided.
• Co‑ordinate the local Social Media campaigns across all brands in collaboration with our local PR agency.
• Highlight opportunities with local content creators & manage influencer campaign strategy.
• Steer local agencies as main point of contact for Marketing team.
• Responsible for approving website updates including PIM data management.
• Co‑ordinate the creation of SEO friendly content based on a list of targeted key words.
• Regular analysis and assessment of digital marketing channels and trends.

What makes you a good fit

• Degree educated, or equivalent, ideally within Business or Marketing.
• Minimum 4 year's experience in a similar Digital Marketing role.
• Experience in digital marketing with a focus on social media campaigns, content creation, Google Ads and Google Analytics.
• Creative thinking with a positive sense of initiative.
• Strong analytical skills & good attention to detail.
• Proactive, passionate, team‑player.
• Excellent communication skills, able to communicate ideas concisely and confidently.
• Ability to take on a high level of autonomy.
• Passionate about hair!

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year.
• Diverse national and international growth opportunities.
• Global wellbeing standards with health and preventive care programmes.
• Gender‑neutral parental leave for a minimum of 8 weeks.
• Employee Share Plan with voluntary investment and Henkel matching shares.
• Performance bonus / incentives.
• Competitive Pension & Life Assurance – Company contributes up to 10% of basic salary.
• Annual Leave: 27 days plus 8 Bank Holidays.
• Celebration vouchers.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is our power. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

Job Locations: United Kingdom, England, Hemel Hempstead

Contact information for application‑related questions: [e-mail]

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application.