Digital Marketing Manager

ELP Consult Ltd.; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading marketing consultancy in the UK is seeking a Digital Marketing Manager to develop and execute comprehensive digital marketing strategies in the automotive sector. The ideal candidate will have over 5 years of experience in digital marketing, strong analytical skills, and expertise in managing campaigns across various platforms. Responsibilities include managing advertising budgets, overseeing website performance, and ensuring compliance with regulations. This role offers an excellent opportunity to influence marketing strategies within a dynamic team.

Qualifications

• 5+ years of digital marketing experience in automotive or consumer goods.
• Strong understanding of digital marketing channels and lead generation.
• Experience managing website CMS platforms and analytics tools.

Responsibilities

• Develop and execute digital marketing plans.
• Manage digital advertising and lead generation campaigns.
• Analyze and report on digital campaign performance.

Skills

Digital marketing experience

Lead generation

SEO/SEM strategy

Analytics tools

Project management

Bilingual (Mandarin/English)

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Salesforce

WordPress

Mailchimp

Job description

Full time | ELP Consult Ltd. | United Kingdom

Posted On 17/01/2026

Job Information

Automotive

City London

Province City of London

Postal Code EC1A

Job Description

• Develop and execute digital marketing plans in alignment with overall brand and product strategy.
• Manage digital advertising & lead generation campaigns (including paid search, display, social media, affiliates, automotive publishers and retargeting ads).
• Lead SEO/SEM strategy and execution to drive organic traffic and improve.
• Oversee website content, performance, UX, and analytics (working with web developers and creative teams).
• Collaborate with PR, Retailer and Creative teams to deliver engaging and brand-consistent campaigns.
• Implement and manage CRM and email marketing initiatives to support lead nurturing and conversion.
• Analyse & report on digital campaign performance using tools like Google Analytics, Meta Ads Manager, and GA4.
• Manage marketing budgets and ensure strong ROI across all platforms.
• Monitor competitors and industry trends to identify opportunities for.
• Ensure compliance with advertising standards and data protection regulations (e.g., GDPR).

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of digital marketing experience, preferably in the automotive, consumer goods, or tech industry.
• Strong understanding of digital marketing channels & lead generation.
• Experience managing website CMS platforms (e.g., WordPress, Drupal) and analytics tools (e.g., GA4).
• Solid knowledge of social media platforms (Meta, TikTok, LinkedIn, YouTube) and ad manager platforms.
• Proficiency in marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Mailchimp).
• Analytical mindset with a focus on performance metrics and ROI.
• Excellent project management and communication skills.
• Automotive industry experience and/or bilingual (Mandarin/English) is a plus.