Digital Marketing Manager

Vermillion Analytics; Dorking; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A digital marketing agency is seeking a Digital Marketing Manager to lead their digital strategy and manage a talented team. This role involves developing and executing multi-channel campaigns, overseeing website performance, and enhancing brand presence in the public sector. The ideal candidate will have experience in B2B marketing, strong analytical skills, and the ability to communicate effectively. Hybrid working is available.

Qualifications

• Proven manager-level experience running digital functions end-to-end.
• Experience with UK public sector marketing is a major plus.
• Ability to present insights clearly and communicate with confidence.

Responsibilities

• Manage multi-channel marketing campaigns including PPC, SEO, and social media.
• Oversee website performance metrics and enhance user experience.
• Plan and execute B2B events to generate leads.

Skills

Digital strategy ownership

Multi-channel campaign design

Analytical skills

Team leadership

B2B marketing experience

Education

Marketing degree or equivalent

Job description

Digital Marketing Manager, Lead, Deliver, Inspire

Are you ready to own your digital domain?

We're looking for a Digital Marketing Manager who doesn't just tick boxes, you make things happen. This is your chance to take complete ownership of digital strategy, lead a talented team, and deliver measurable impact across public sector communications solutions.

What You'll Own

This isn't a support role. As Digital Marketing Manager, you'll run the show—from crafting strategy to executing campaigns, managing budgets, and mentoring your team. You'll work across multiple brands, juggling websites, social channels, ABM campaigns, and events with the kind of autonomy that lets you truly make your mark.

Your remit includes:

• Multi‑channel campaign design and delivery, PPC, SEO, email, content, and social (paid and organic). You'll build account‑based marketing programmes tailored to UK public sector buyers, track every lead and conversion, and turn data into decisions.
• Website performance sits with you too: analytics, CRO, SEO, content—all of it.
• You’ll shape the social media strategy, grow brand presence, and measure what matters.
• Plus, you'll plan and attend sector events, from webinars to face‑to‑face networking, ensuring we're visible where it counts.

You'll also manage the day‑to‑day operations of marketing staff, allocate and monitor budgets, and select the right agency partners to amplify your efforts.

Who You Are

You're a Digital Marketing Manager who's done this before—and done it well. You've led teams, owned budgets, and delivered results in a hands‑on, B2B environment. You're commercially sharp, data‑driven, and comfortable making the call when the buck stops with you.

What You Bring

• Proven manager‑level experience running digital functions end‑to‑end. You’ve built and executed integrated campaigns, optimised websites, managed CMS platforms, and driven ROI.
• Social strategy? You've grown engagement and used analytics to refine your approach.
• You've planned successful B2B events and understand how to turn presence into pipeline.
• Experience with UK public sector marketing is a major plus—you know how procurement works and how to speak that language.
• You're analytical but creative. You present insights clearly, write persuasively, and communicate with confidence.
• A marketing degree (or equivalent battle scars) backs up your expertise.

What Makes You Different

You're a self‑starter who thrives on autonomy, not someone waiting for instruction. You're collaborative and people‑focused, the kind of leader who mentors without micromanaging. You're proactive, approachable, and fuelled by a genuine "can‑do" attitude. Results matter to you, but so does the journey, and the team you build along the way.

Hybrid working available.

If you're ready to lead with impact, we want to hear from you.