Digital Marketing Manager

JACKSON BARNES; City Of London; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A recruitment agency specializing in events is seeking a Digital Marketing Manager to lead PPC and SEO efforts, manage digital transformation projects, and mentor junior marketers. The ideal candidate will have 2-3 years of B2B digital marketing experience, specifically in PPC, SEO, and CRO. This hybrid role offers competitive salary, health insurance, and opportunities for international travel while working in a collaborative team environment.

Benefits

Health insurance

International travel opportunities

Friendly, collaborative team environment

Qualifications

• 2-3 years’ experience in b2b Digital Marketing, preferably in an agency or events context.
• Confident with GA4, SEMRush, and ad platform optimisation.
• Strong organisational skills with excellent attention to detail.

Responsibilities

• Take ownership of PPC performance across various platforms.
• Lead SEO execution, including audits and content optimisation.
• Improve website UX and optimisation across event sites.
• Drive digital transformation projects and embed new technology.

Skills

PPC

SEO

CRO

Performance Marketing

GA4

SEMRush

WordPress

Job description

Digital Marketing Manager - B2B Events and Marketing Services

Central London Office (Hybrid - 2 days in office)

Salary up to £40,000 + Bonus + Benefits

Are you a hands‑on digital marketer with strong PPC, SEO and optimisation skills, looking for the next step in your marketing career?

Do you thrive on experimentation, problem‑solving, and advancing digital performance? Ever thought about working in a b2b events business?

I’m working with a London‑based growing events and content business looking for a Digital Marketing Manager to take ownership of cross‑channel performance, drive digital transformation, and elevate digital marketing across a portfolio of global B2B events.

This role is ideal for a digital marketer currently working in a (b2b) digital or performance marketing agency or b2b event business, ready to step up into a role with more responsibility, ownership and impact.

You’ll get to work across multiple industries, mentor a Digital Marketing Executive, and have the freedom to test, learn and innovate every day.

What You’ll Be Doing

• Taking full ownership of PPC performance across Google, Meta and LinkedIn, improving ROAS and testing new formats.
• Leading SEO execution: technical improvements, audits, content optimisation and ranking performance.
• Improving website optimisation and UX across multiple event sites (WordPress/Elementor/ACF).
• Enhancing cross‑channel performance through CRO, landing page optimisation and data‑driven targeting.
• Driving digital transformation projects and embedding new tech, tools and AI workflows.
• Mentoring a Digital Marketing Exec, guiding campaign setup, QA, and best practice.
• Reporting on campaign and website performance.

What We’re Looking For

• 2-3 years’ experience in b2b Digital Marketing – PPC, SEO, CRO and performance marketing (agency or b2b events experience strongly preferred).
• Confident with GA4, SEMRush, WordPress and ad platform optimisation.
• A proactive problem‑solver who enjoys fixing things, testing ideas and driving improvement.
• Creative mindset – ability to produce or repurpose content; design/video skills are a bonus, not essential.
• Strong organisational and project management skills with excellent attention to detail.
• Comfortable mentoring junior marketers and standardising processes.

Why This Role?

• Work across multiple industries with huge variety in campaigns and audiences.
• True ownership of digital performance and transformation initiatives.
• Hybrid working, health insurance, and international travel opportunities.
• Friendly, collaborative team, with lots of great socials.

If you’re looking for a step up where you can own performance, innovate boldly and make a visible impact, I’d love to chat.

Contact Helen Yarrow at Jackson Barnes Recruitment for more information on this Digital Marketing Manager position or apply via the link.

About Jackson Barnes Recruitment:
Jackson Barnes Recruitment delivers international recruitment solutions across events, media, and publishing. We recruit for roles from Graduate to MD level, including Delegate Sales, Sponsorship Sales, Conference Production, Event Marketing, and Event Management.